Brands

Wheaties

The Breakfast of Champions.

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It was our first ready-to-eat cereal.

Firmly associated with sporting excellence — and for good reason.

It is 100 percent whole grain flakes. Plus plenty of B vitamins.

And fiber.

wheaties nutritional panel horizontal

Wheaties debuted in 1922 as Washburn's Whole Wheat Flakes.

It has been helping its fans perform like champions ever since.

Third box is the charm

His third appearance on the Wheaties box was a little extra special for unparalleled swimmer Michael Phelps.

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The Greatest

It was 1999 when Wheaties put Muhammad Ali on the box. And as far as one man was concerned, at least, "The Champ" fit the bill. And more.

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