Brands

Wheaties

The Breakfast of Champions.

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It was our first ready-to-eat cereal.

Firmly associated with sporting excellence — and for good reason.

It is 100 percent whole grain flakes. Plus plenty of B vitamins.

And fiber.

wheaties nutritional panel horizontal

Wheaties has been helping its fans perform like champions since 1924.

The Greatest

It was 1999 when Wheaties put Muhammad Ali on the box. And as far as one man was concerned, at least, The Champ fit the bill, and more.

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A jumpstart for Wheaties

If not for a radio jingle sung by a barbershop quartet on Christmas Eve in 1926 Wheaties cereal would have been long forgotten by now. .dpuf

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