
The history of our monsters
Inspired by classic horror films, General Mills’ Monster Cereals have been part of Halloween traditions for 55 years.

Inspired by classic horror films, General Mills’ Monster Cereals have been part of Halloween traditions for 55 years.
From vintage cereal-box premiums and monster-themed records to marshmallow transformations and Jim Henson’s Creature Shop puppets, the history of Monster Cereals invites fans along for a frightfully fun time.


This National Whole Grain Month, learn about the benefits of whole grains and simple steps you can take to add more into your day.

From bold bites and shareable snacks to pet-friendly treats, these game day picks have everyone covered.

A full lineup of Halloween-ready snacks, treats and cereals to make trick-or-treating, parties and family nights frightfully fun for everyone.

From the fields that grow our ingredients to the families that buy our food, discover how our purpose-driven brands are creating a positive impact.

Pumpkin spice, apple cider, maple and more: easy bakes and cozy snacks to welcome fall.


A look back at the history and innovation of the first Nature Valley Crunchy Granola Bar, celebrating our connection to the outdoors this summer.

From flour mills and our kitchens to family tables around the world.

In a Q&A interview, North America Pet Segment President Liz Mascolo discusses her career journey, leadership philosophy and what she loves most about her role.

Part 5 of 5: Meet the General Mills Pet Brands dedicated to helping pets thrive.