A cereal force
There have been nearly 2,000 cereal boxes with promotions related to the films in the Star Wars franchise, around the world.
But only a few cereals have actually been branded as a Star Wars cereal.
Hear from Natasha Bruns, our corporate archivist, on our journey with our Star Wars cereals.
Iconic characters, memorable cereals
Our first Star Wars-related cereal came out in 2002. Episode II, for Attack of the Clones, was a limited-edition cereal with two box designs.
One had the characters of Jango Fett and Obi-Wan Kenobi on the front. The other showed Count Dooku, Anakin Skywalker and Padmé Amidala.
Episode II cereal included marshmallows shaped like seven characters and iconic items from the Star Wars universe, including R2-D2, Yoda, the Slave I ship, a Jedi starfighter, two lightsabers and a Clone trooper. The boxes also featured an “adventure game” on the back panel.
In May 2015, we launched our Star Wars cereal, timed for The Force Awakens, the first of the three films in the current trilogy in the movie series.
It was fruit-flavored, with corn puffs in a variety of shapes (including the Millennium Falcon, X-wings and TIE fighters). It had six marshmallow shapes: two lightsabers, R2-D2, Yoda, Stormtroopers and a Jedi starfighter.
Star Wars cereal had two primary box designs at first, with the characters Darth Vader and Yoda.
Then in October 2015, three more box designs were released, featuring Kylo Ren, BB-8 and R2-D2 (a retailer exclusive). The cereal dropped two of its marshmallows (Yoda and a blue lightsaber) and added one for BB-8.
The final two boxes for The Force Awakens were revealed in February 2016, with Rey and a second design with Kylo Ren.
In October 2019, we relaunched Star Wars cereal with two new box designs as fans anticipated The Rise of Skywalker (opening Dec. 20).
The two limited edition boxes, on shelves now, feature BB-8 (with new droid, D-O) and Kylo Ren (with a red Sith Trooper). The 2019 boxes kept the same five marshmallow shapes last used in 2016.