Reach your New Year’s goals with Fiber One

Fiber One launched a partnership with WW to help you reach your New Year goals, and an original comedy series to keep you laughing through it all.
Hand picking up a brownie off a plate

Your New Year dream duo

WW has endorsed ten specially marked Fiber One products that are just two PersonalPoints™ each.

Products include Fiber One Soft Baked Cinnamon Coffee Cake, Chocolate Fudge Brownies, Chocolate Chip Cookie bars, Chocolate Peanut Butter bars, Chewy Chocolate Bars and Chewy Chocolate Peanut Butter bars.

And bonus! When you purchase two boxes of Fiber One products before February 28, 2022, you’ll be eligible to receive a free month of WW Digital.*

This is just the beginning of what will be a 3-year partnership between Fiber One and WW.

“Bringing the two brands together felt like a natural fit,” says Kelli Vander Tuig, assistant manager, Brand Experience, Fiber One. “WW is focused on all facets of wellbeing. They don’t want you to sacrifice anything in your weight loss and wellness journey. And Fiber One brings a unique combination of the right macros with great taste, so you can still indulge the way you want to.”

No Snackrifices

Did you know laughter burns calories?

Fiber One launched an original comedy series with stand-up comedian Becca O’Neal to keep you laughing all season long.

“We’re so excited to have Becca O’Neal host this series. She’s absolutely our brand personified. She’s all about the real talk mentality, just like Fiber One,” says Vander Tuig.

Her short “snackable” jokes have been stitched together in one 15-minute comedy special.

Becca O’Neal: No Snackrifices, is now streaming on Entertainment Weekly.

To learn more about Fiber One and how they can support you this season, visit

*New WW members only. Purchase by 2/28/22. See packaging for promotion details. After one month, WW plan auto renews at the standard monthly fee until canceled. Restrictions apply.