Betty Crocker is ready to hype you up this baking season.
Why? Because you’re “Betty Flippin’ Crocker”!
“Fans are looking to the brand as a mentor and a champion for what they’re creating and making,” says Stephanie Lensing, manager, Brand Experience, Betty Crocker. “That’s why we’re bringing this ‘you can do it attitude’ approach to our content... we believe anybody can be Betty Crocker.”
The brand is also shifting its content to help you through the pandemic.
BettyCrocker.com is featuring recipes focused on baking as therapy, ideas for baking with kids, and popular comfort foods like these easy, comforting casseroles you can make with whatever’s on hand.
And Betty Crocker is here to help you take the stress out of planning a holiday meal with simple but delicious recipe ideas like freezer and crock pot meals and easy ingredient swaps to help you out in a pinch.
And through integrations with smart refrigerators and the Alexa app, the recipes will be accessible wherever and whenever you need them.
Pillsbury has made it their mission to help deliver a holiday season that lets you enjoy the food you love while making memories at home.
“While gathering over food will look different this holiday season, Pillsbury wants to help make it special,” says Ben Bienert, senior brand manager, Pillsbury. “Whether it’s sharing crescent rolls at the Thanksgiving table or enjoying cinnamon rolls on Christmas morning, we want to give families convenient, tasty food, so that they can get time back to enjoy together.”
The brand has over 10,000 recipes on Pillsbury.com with helpful seasonal collections like “Cooking for two,” “How to Use Up All Your Thanksgiving Leftovers” and fun ideas for cooking with kids during the holidays.
And don’t stress with the burden of creating a holiday meal all on your own. Pillsbury offers thousands of recipes and easy solutions for convenient foods with its popular products like pie crust, crescent rolls and cinnamon rolls.
And in addition to their recently released ready-to-eat cookie dough, Pillsbury is bringing back its iconic winter products, including: Grands! Hot Cocoa Rolls, Hot Cocoa Cookie Dough with Marshmallows, Elf Shape Sugar Cookies, Reindeer Shape Sugar Cookies, Christmas Tree Shape Sugar Cookies and Snowman Shape Sugar Cookies.
And we can’t forget about our furry family members!
Blue Buffalo is expanding its seasonal offering this year from Santa Snacks Biscuits to an entire line of delicious treats that captures the fun and excitement of having a pet during the holidays.
“We know that pets play an important role during family holiday moments,” says Pascal Rahardjo, consumer marketing manager, Blue Buffalo. “For holidays during the pandemic, family pets are likely to play an even larger role than usual, given that typical traditions and large family gatherings may not be possible. That’s why we wanted to offer more treat options for pet parents.”
This year’s offerings include Santa Snacks Biscuits AND Bits – both available in fun Christmas shapes and flavors dogs love; a treats holiday pack featuring BLUE Bits Chicken, BLUE Sizzlers and BLUE Stix Beef; a small breed exclusive holiday pack featuring BLUE Delights; and fun seasonal packaging for BLUE’s best-selling dog treats (BLUE Bits, BLUE Health Bars, and BLUE Sizzlers).