Bringing back the magic
Earlier this month, Lucky Charms’ marshmallow charms were mysteriously losing their magic.
And the only hope in restoring them was through the Special Lucky Charms song.
Thankfully, families across the U.S., helped revive the magic of the charms.
Little did they know, their sound was so powerful, it unlocked a magical force never seen before – Just Magical Marshmallows!
That’s right – for the first time ever, Lucky Charms fans can purchase a pouch of magically delicious Just Magical Marshmallows.
“Lucky Charms fans have been asking for this for years,” says Jessica TeBrake, assistant manager, Brand Experience for Lucky Charms. “They’ve had the opportunity to win Lucky Charms Marshmallow–Only boxes in the past, but now have the ability to purchase the Just Magical Marshmallows. We hope it brings a little bit of magic and joy to their day.”
The special 6 oz. pouch features all eight of your favorite charms and is currently available for a limited time, while supplies last, at select retailers nationwide.
A surprise in the sky
To celebrate the launch, Lucky Charms surprised its fans in Los Angeles and New York with a spectacular in the sky.
“The most magical part of Lucky Charms is Lucky’s Charms!” says Liz Thomas, senior associate brand manager, Lucky Charms. “So, we thought that showing off our individual Charms through skywriting was a great way to show off Lucky’s magic. And just like skywriting, Just Magical Marshmallows will only be around for a limited time!”
In Hollywood and Huntington Beach, skywriting took the shape of Lucky Charms magical marshmallows.
In New York, a drone lightshow surprised fans with several different magical shapes – from Lucky Charms marshmallows to Lucky himself.
The Just Magical Marshmallows will become more widely available in September. Price and promotion may vary.