Introducing Good Rewards, our new brand loyalty program

General Mills has launched its first ever loyalty program, Good Rewards, to help families stretch their dollar and make meals more accessible. 

Introducing Good Rewards

General Mills is partnering with Fetch Rewards, the nation’s leading consumer-rewards app, to launch its first-ever, consumer-focused full North America product portfolio loyalty program, Good Rewards.  

Good Rewards provides members-only access for consumers looking to save by providing exclusive offers on General Mills’ full-product portfolio of more than 45 brands. The program gives consumers access to free loyalty benefits every time they purchase General Mills products, as well as personalized special offers.  

Good Rewards is now available in the Fetch app and is free to download on the Apple App Store and Google Play store.

Savings and rewards in a snap

We’re working with Fetch Rewards to provide consumers with a digital-first experience and supports each user’s decision on where and how they shop, while rewarding them for the products they purchase.

“We have seen a shift in the way consumers interact with brands. This partnership with Fetch Rewards will allow us to meet our consumers with personalized, digital-first experiences and rewards that best meet their own needs,” said Doug Martin, General Mills Chief Brand and Disruptive Growth Officer. “Good Rewards will be the first program of its kind for General Mills, and we are excited to bring our consumers a fun, easy opportunity to save on groceries, no matter where they shop, which of our brands they love or which they choose to put in their cart.”

How it works

Scan any grocery or retail receipt after you shop to earn rewards points, including 1% back on all General Mills product purchases. Points can then be redeemed for free gift cards, merch and more within the Fetch Rewards app.

Personalized offers will also be provided based on shopping behavior.  

Learn more about how to join Good Rewards and download the app here

To learn more about Fetch, visit