Pet
Fera Pets: Setting A New Standard for Pet Supplements
Part 5 of 5: Meet the General Mills Pet Brands dedicated to helping pets thrive.
At General Mills, we've been making food the world loves for 160 years, and that commitment extends wholeheartedly to the cherished, four-legged members of your family. This National Pet Month, we invite you to explore how Fera Pets’ supplements provide a more comprehensive approach to pet wellness.
· Founded: 2017, joined the General Mills family of brands in 2023
· Known for: Vet-formulated, science-backed pet supplements
· Best for: Pet owners seeking high-quality supplements to support their pet’s overall wellbeing
· Key products: A range of high-quality pet supplements designed to support everyday health needs for both dogs and cats
History: Fera Pets was founded by Dr. Michelle Dulake, a veterinarian and acupuncturist, alongside her lifelong friend, Emily Hsu, a pet supply expert. Frustrated by the lack of transparency in the pet supplement category and seeing a gap in the market for a more comprehensive approach to pet wellness, they created Fera Pets to deliver thoughtfully formulated supplements rooted in quality, science, and Whole Body Health.
Mission: Fera Pets' mission is to set a new standard for pet supplements by providing precise, vet-formulated, science-backed solutions that support Whole Body Health and overall pet wellbeing.
Nutrition Approach: Dr. Dulake carefully designs each product, dedicating years to development, formulation, and testing. Fera Pets uses high-quality ingredients from trusted suppliers and farmers to create targeted formulations that support pets’ everyday wellness and quality of life. Each product is manufactured in the USA and proudly bears the NASC (National Animal Supplement Council) Seal of Quality, reflecting adherence to rigorous standards for overall product quality, manufacturing, and labeling.
Popular Products:
- USDA Organic Probiotics with Prebiotics for Cats & Dogs: Formulated to support digestive health and gut balance, this supplement helps maintain healthy digestion, supports normal immune function, and promotes skin and coat health.
- Fish Oil for Cats & Dogs: This daily supplement supports skin and coat health, joint mobility, heart health, and cognitive function.
- Hip + Joint Support for Dogs: Formulated to support joint health, mobility, and everyday activity, this supplement helps maintain healthy cartilage and supports comfort and flexibility.
Sustainability Efforts & Community Impact: Fera Pets is committed to a healthier future for pets and the planet. Through its partnership with rePurpose Global, the brand is certified plastic neutral by funding projects that remove plastic from the environment equivalent to their usage. Fera Pets also partners with the Arbor Day Foundation on reforestation efforts and is a member of the Pet Sustainability Coalition. In addition, they support charitable initiatives through product donations and giving programs that benefit animal rescues, including organizations focused on senior dogs and pets with health challenges.
Visit ferapets.com to learn more about Fera Pets supplements and explore personalized product recommendations for your pet.