Food

Embrace Spring with Must-try Seasonal Foods

Discover General Mills' 2026 spring collection, featuring new and returning seasonal cereals, snacks and desserts.

Pillsbury Shape Sugar Cookies, Reeses’s Puffs Bunnies, Betty Crocker Delights and more spring-forward products arranged on a bright blue background with sun and buttery fly infographics for spring.

Spring is in the air, and it's the perfect opportunity to bring fresh flavors into your kitchen. Whether you're planning a spring celebration, looking for easy breakfast ideas, or simply want a new afternoon snack, General Mills has you covered.

Fresh Start to Your Day

Transform your morning into a celebration of spring. Explore our array of cereals and granolas, each offering a tasty start to your day.

  • Annie's Cookie Crunch Cereal (Original and Sprinkle)
  • Reese's Puffs Bunnies Cereal
  • Wilde Terra Granola (Triple Berry and Apple Cinnamon)

Spring Snacking

Power your daily activities (and outdoor excursions) with these convenient and delicious foods, perfect for an on-the-go lifestyle.

Springtime Sweets

Bring the joy of spring into your kitchen with these irresistible sweets, designed to add a touch of deliciousness to any occasion.

  • Betty Crocker Dark Chocolate Raspberry Premium Brownie Mix
  • Betty Crocker Soft Baked Chocolate Peanut Butter Chocolate Chip Cookie Mix
  • Betty Crocker Rich & Creamy Squeezable Frosting (Chocolate, Vanilla and Cream Cheese)
  • Pillsbury Seasonal Shape Cookies™ (Bunny, Chick and Egg)
  • Pillsbury BIG COOKIES Blueberry Crumble

Spring Treats for Happy Paws

Don't forget your beloved pups! Give them a taste of the season with these specially crafted dog treats.

  • Blue Buffalo Springtime BLUE Bits
  • Blue Buffalo Soft & Chewy Health Bars (Chicken & Apple, Chicken & Mixed Berries, and Chicken & Coconut)

International Springtime Flavors

Enter a world of indulgence with Häagen-Dazs' rich and creamy to refreshing and fruity flavors, now launching in our international markets.

  • Häagen-Dazs Ice Cream (Chocolate Brownie, Strawberry Mochi, Tiramisu). Coming to stores this May/June globally, except in the US, Canada and Japan. Strawberry Mochi will be available exclusively in Asia.
  • Häagen-Dazs Belgian Chocolate Ice Cream, now made with 72% cocoa. Now available globally, except in the US, Canada and Japan.
  • Häagen-Dazs Stick Bars (Mango Coconut with a Touch of Grapefruit and Strawberry With a Touch of Yuzu). Coming to stores in March/April in China, Hong Kong, Taiwan and Korea.
  • Häagen-Dazs Stick Bars (Creamy Strawberry and Roasted Almond Choc Vanilla). Coming to stores this April in France, Spain, United Kingdom, and Australia.

Look for these seasonal products on store shelves and bring some new flavors to your table!