Pet
Cloud Star: Treats Crafted with Care & Conscience
Part 4 of 5: Meet the General Mills Pet Brands dedicated to helping pets thrive.
At General Mills, we've been making food the world loves for 160 years, and that commitment extends wholeheartedly to the cherished, four-legged members of your family. This National Pet Month, we invite you to explore how Cloud Star crafts dog treats with care, conscience and purpose.
· Founded: 1999, joined the General Mills family of brands in 2024
· Known for: “Treats with Purpose,” made from real ingredients and simply prepared
· Best for: Pet owners seeking high-quality, purposeful dog treats for all occasions
· Key products: Dog treats for training, indulgence and health & wellness
History: Cloud Star's story began 25 years ago with the first batch of treats baked from scratch in a home kitchen. Since then, their love for dogs led to the expansion of a family of brands including Buddy Biscuits, Dogswell, Dynamo Dog, Grizzly Supplements, Pet Botanics, Tricky Trainers and Wag More Bark Less, all dedicated to creating pet treats that meet diverse needs.
Mission: Cloud Star's mission is to provide "Treats with Purpose," offering options for every dog and every occasion, while staying true to their original commitment to quality.
Nutrition Approach: Cloud Star’s family of brands offer a wide range of dog treats designed for various pet needs, from training to indulging to supporting health and wellness. Their approach centers on "Real Ingredients. Simply Prepared." Each recipe is thoughtfully crafted with fresh, recognizable ingredients, gently mixed and minimally processed, mirroring the care you'd take in your own kitchen. They ensure high palatability and digestibility, allowing pet parents to enjoy bonding moments without worry.
Popular Products:
- Buddy Biscuits Crunchy Dog Treats: These oven-baked dog treats are made with simple, recognizable ingredients — just like the homemade treats you’d bake from scratch. Shaped like adorable gingerkids, they’re a wholesome snack your dog will love. Available in chicken, peanut butter, gingerbread, bacon & cheese or assorted flavors.
- Dogswell Hip & Joint Jerky: Support your dog’s active lifestyle with a chewy jerky treat that tastes good and does good. Made with high-quality protein to maintain muscle mass, while glucosamine, chondroitin and nutrients work to promote your dog’s hip and joint health now and into the future. Available in chicken, beef or duck flavors.
- Tricky Trainers: Young or old, your dogs will flip for the amazing taste of our Tricky Trainers. Made from wholesome, all-natural ingredients, these scrumptious bite-sized dog treats are perfect for rewarding dogs for a job well done. Available in crunchy or soft & chewy textures with a variety of flavors.
Sustainability Efforts: Cloud Star is committed to sustainability. They actively work on better packaging solutions, partnering with How2Recycle for clear recycling instructions and using 100% recycled fiber and SFI Certified materials for treat boxes. As a proud member of The Pet Sustainability Coalition, Cloud Star prioritizes sustainably sourced, high-quality ingredients, such as "Always Wild, Never Farmed" fish-based products that utilize co-products from human-grade salmon plants to eliminate waste.
Visit cloudstar.com to learn more about their purposeful dog treats and take their quiz for personalized recommendations for your four-legged companion.