Blue Buffalo: Feeding Pets Like Family

At General Mills, we've been making food the world loves for 160 years, and that commitment extends wholeheartedly to the cherished, four-legged members of your family. This National Pet Month, we invite you to explore how Blue Buffalo has helped pet parents nourish their dogs and cats for more than two decades.

·      Founded: 2003, joined the General Mills family of brands in 2018

·      Known for: Natural pet food, real meat-first recipes, thriving pet families

·      Best for: Pet owners seeking premium, ingredient-focused pet nutrition

·      Key products: Fresh food, dry food, wet food, and treats for dogs & cats

History: Blue Buffalo's journey began in 2003 with a beloved Airedale named Blue. When Blue was diagnosed with cancer, his human family, Bill Bishop and his sons, sought out the best possible pet food. Unable to find a healthy, high-quality option, they decided to create their own.

Mission: Driven by the “Love them like family. Feed them like family” mindset, Blue Buffalo is committed to creating the best possible natural pet food and treats with high-quality, wholesome ingredients, ensuring dogs and cats receive the nutrition they deserve.

Nutrition Approach: The brand's nutrition philosophy is built on the "True BLUE Promise": real meat is always the first ingredient, with no poultry by-product meal, corn, wheat, or soy and no artificial flavors or preservatives. Our team of veterinarians and animal nutritionists carefully selects only the highest quality natural ingredients for every recipe, offering a comprehensive selection of wet food, dry food, fresh food, meal toppers and treats for both dogs and cats.

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