The impact of COVID-19 on food trends

Shifts in consumer behavior and food trends

We connected with Jeanine Bassett, vice president of Consumer Insights at General Mills, to discuss the effects of COVID-19 on consumer behavior and food trends, including:

• How big of a shift we’re seeing to at-home eating
• How the traditional meals of breakfast, lunch and dinner have changed
• Why baking emerged so quickly as a trend
• What factors take on importance for at-home eating
• The new consumer problems we should be solving
• How the COVID-19 pandemic is different from the trends during the 2007-2009 recession
• How much of what we see today will stick after the guidance to stay at home has passed