HISTORY
The history of General Mills’ iconic characters
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Published From Betty Crocker’s first portrait in 1921 to the introduction of our Monsters Cereals, explore the origins of some of our most beloved characters.
When you think of General Mills and our brands, you likely have a few friendly faces that come to mind – Buzz Bee, Lucky the Leprechaun and the Pillsbury Doughboy, just to name a few.
From cereal boxes to TV commercials, General Mills’ iconic characters have been delighting families for over 100 years.
Take a trip through time and learn how some of our most beloved characters got their start.
Inspired by classic horror films, General Mills’ Monster Cereals have been part of Halloween traditions for 55 years.
From vintage cereal-box premiums and monster-themed records to marshmallow transformations and Jim Henson’s Creature Shop puppets, the history of Monster Cereals invites fans along for a frightfully fun time.
