

A brighter way to start the day.
Since the first batch was made in 1937, Kix cereal has been dedicated to providing a daily source of great-tasting nutrition and creativity for kids everywhere.
Why Kix what isn’t broken?
Kix cereal still has the same unique flavor and texture it started with in 1937. Here are a few other great flavors to go with the original.
Fun facts about Kix. 

A lot has happened since 1937

Kid-tested. Parent-approved.
That’s been the Kix slogan since it was first created and hasn’t changed to this day.

The Kix Kids Film Festival
In 2014, Kix worked with 9-year-old Aven to start the first ever Kid Film Fest — films for kids, by kids.

Love in the Mirror
Kix worked with 10-year-old philanthropist Jonas Corona to start his program, Love in the Mirror.
Kix Creative Kids
Kix has always been dedicated to giving kids a brighter way to start the day. And sometimes that means more than just cereal. That’s why Kix offers crafts, recipes, and learning tools made to enlighten and empower kids.
Kix Creative Kids