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Mar 18, 2019

Lucky Charms is giving away 15,000 boxes of rainbow and unicorn marshmallows


Winners will receive a limited-edition box of Lucky Charms Marshmallow Only and membership into the elite 'Lucky Charms Marshmallow Only Club'

MINNEAPOLIS, Minnesota - Lucky Charms announced today the return of the Lucky Charms Marshmallow Only Promotion, awarding 15,000 limited-edition boxes of marshmallow only cereal to fans across the U.S. The brand first unveiled the promotion in 2015 by granting ten winners their very own box of Lucky Charms Marshmallow Only, and then again in 2017 expanding to a 10,000-box giveaway. After overwhelming success and enthusiasm following the first two campaigns, Lucky Charms is bringing back the promotion for the third time - now with an exciting twist: boxes will be filled with rainbow and unicorn marshmallows.

"It's no secret that Lucky Charms fans love the marshmallows," says Scott Baldwin, director of marketing for Cereal at General Mills. "Consumers have flooded our inboxes and swept our social feeds begging for Lucky Charms Marshmallow Only to return. You asked, and we listened!"

Here's How it Works:

   1. For a chance to win 1 of 15,000 enchanted boxes, look for specially-marked Lucky Charms promotion boxes at retail stores nationwide appearing now through summer 2019.

   2. Enter the code found on the inside panel - at - to reveal if you've won!

   3. Winners will receive a special box of Lucky Charms Marshmallow Only shipped to their door.

Winners of the limited-edition Lucky Charms Marshmallow Only boxes will also receive membership into the elite Lucky Charms Marshmallow Only Club.

As the only cereal with marshmallow charms, Lucky Charms has been a beloved cereal for families for more than 50 years. The Lucky Charms Marshmallow Only promotion will bring a little extra magic to Lucky Charms fans everywhere.

For more information on how to win a box of Lucky Charms Marshmallow Only, including an alternative method of entry, please visit or join the conversation on Lucky Charms' Facebook, Twitter and Instagram pages and follow the hashtags #MarshmallowOnlyClub and #LuckyCharms. Must be 18 years or older to enter.

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About General Mills

General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, Blue and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2018 proforma net sales of U.S. $17.0 billion, including $1.3 billion from Blue Buffalo. In addition, General Mills' share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.