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Perfectly pre-shaped and ready-to-bake, these croissants go from freezer to oven for warm, bakery‑style treats with no shaping or thawing required.

Following last summer’s successful debut of Progresso® Pitmaster, the brand’s BBQ-inspired soup line, two new fan favorite flavors join the grill-inspired collection with 15 to 16g of protein per can.

From a trending flavor obsession to a timeless comfort-food classic, Annie's latest mac & cheese creations offer something for every craving.

Cinnamon Toast Crunch Chamoy Mega Flavored Cereal and Chamoy Mega Cinnamon Toast Crunch CINNADUST™ Flavored Chamoy Sauce bring an unexpected spin to two fan-favorite brands.

Milestone to make cereal free from certified colors reinforces General Mills’ food innovation leadership.

A bold spin on the legendary pairing from Reese's Puffs cereal, just in time for back to school.

America's No. 1 cake mix brand takes its vibrant new design from the baking aisle to the runway with The Betty Ate Collection, a limited-edition bag drop inspired by the brand's refresh.

Opening September 2, this new snack lab will transform REESE’S PUFFS, Golden Grahams, Cinnamon Toast Crunch, Lucky Charms, Cookie Crisp, Honey Nut Cheerios and Trix into seven original desserts and drinks.


Cinnamon Toast Crunch, Lucky Charms, Reese’s Puffs and Honey Nut Cheerios are fueling cereal fandom with larger-than-life prizes, exclusive merch and epic experiences.

A look back at the history and innovation of the first Nature Valley Crunchy Granola Bar, celebrating our connection to the outdoors this summer.