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Brands

A box of Cheerios sits on the kitchen table.

A cup of Yoplait yogurt rests on the refrigerator shelf, and the sweet aroma of Pillsbury Cinnamon Rolls fills the room.

It’s breakfast time in America. But whether it's morning in the U.S. or evening in Paris, consumers worldwide turn to General Mills products.

  • Jus-Rol pastry in the United Kingdom.
  • Chicken prepared with Yoki Seasoned Cassava Flour in Brazil.
  • A special occasion treat of a scoop of Häagen-Dazs ice cream in dozens of countries.

Our brands are known around the world for quality, beginning with Gold Medal flour in 1880. To this day, Gold Medal remains the No. 1 selling flour in the United States.

Several of our other brands also occupy the No. 1 or No. 2 market positions – from Pillsbury refrigerated dough to Green Giant frozen vegetables, to Cheerios cereal and Betty Crocker dessert mixes.

 

 

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50 new products

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Champions

Gold medal winners grace Wheaties Go