Brand and Product News

Apr 27, 2021

Protein seekers rejoice! With 25G of protein, new :ratio PROTEIN packs the most protein in the yogurt aisle in a single serve cup

MINNEAPOLIS, Minnesota - Just in time for spring, :ratio introduces new :ratio PROTEIN, a high protein dairy snack to help consumers as they kickstart their health routines. :ratio PROTEIN has the most protein in the yogurt aisle in a single serve cup, packed with 25G of protein and 3G of sugar.

Apr 13, 2021

301 INC, venture capital arm at General Mills, leads multimillion dollar investment in London-based Pots & Co, to expand brand's U.S. presence

MINNEAPOLIS, Minnesota - 301 INC, the venture capital arm of General Mills, is leading a multistage investment of up to $20 million in Pots & Co.

Mar 10, 2021

No oven required! Pillsbury is in the cookie aisle for the first time ever with New Soft Baked Cookies

MINNEAPOLIS, Minnesota - Pillsbury is taking up residence in the cookie aisle for the first time ever – and the baking is already done. The new line of Soft Baked Cookies are ready to eat out of the package as soon as you get them home (or even in the car if you just can’t wait).

Mar 03, 2021

Betty Crocker partners with Barbie Dream Gap Project to empower girls to realize their limitless potential

MINNEAPOLIS, Minnesota - Driven by the belief that the kitchen is the original lab, where culinary science and personal expression fuel confidence and creativity in all makers, Betty Crocker introduces the BettyLab.

Mar 02, 2021

Introducing EPIC Provisions' first bar made from beef raised using practices to reduce carbon emissions

MINNEAPOLIS, Minnesota - EPIC, the snack brand with a mission to improve the lives of animals, support human health, and help heal the land, debuts its first bar made from beef raised using practices to reduce carbon emissions.

Feb 17, 2021

Lucky Charms inspires new family traditions for St. Patrick’s Day

MINNEAPOLIS, Minnesota - With St. Patrick’s Day celebrations going virtual this year, Lucky Charms is making sure they are just as magical! The introduction of limited-edition Green Milk Turn Lucky Charms cereal and new family activities, like Lucky’s CharmWorld by CANDY LAND game, are providing new traditions for parents seeking magical moments at home leading up to the holiday.

Feb 16, 2021

Nature Valley launches first-ever Store Drop-Off recyclable snack bar wrapper

MINNEAPOLIS, Minnesota - Nature Valley is leading the charge to a more recyclable future and today, launches the first plastic film wrapper designated as Store Drop-Off recyclable by How2Recycle® with the brand’s iconic Crunchy granola bar.

Jan 29, 2021

Wheaties salutes racial equity trailblazer and track legend Tommie Smith with limited edition box

MINNEAPOLIS, Minnesota - Wheaties revealed today that Tommie Smith, a racial equality activist and record-breaking track and field star, will be honored with a limited-edition Wheaties box coming this April.

Jan 28, 2021

Betty Crocker seasonal baking kits to surprise and delight bakers

MINNEAPOLIS, Minnesota - Betty Crocker is releasing its line-up of new seasonal products to meet demand for whimsical, easy and delicious treats. Highlights include Dunkaroos Frosting, Cupcake and Giant Cookie Kits and can be found at grocery retailers across the U.S. beginning in February.

Jan 25, 2021

Cheerios brings back happy-heart shaped O’s to inspire heart-healthy lifestyle

MINNEAPOLIS, Minnesota - America’s number-one cereal brand is bringing back happy-heart shapes to Honey Nut Cheerios and original yellow-box Cheerios, along with new additional flavors including Blueberry, Chocolate and Cinnamon starting in late January.

Jan 11, 2021

General Mills and got milk? celebrate National Milk Day

MINNEAPOLIS, Minnesota - In honor of National Milk Day, General Mills and got milk? are sharing some fun facts on how this dynamic duo delivers a winning combination.

Jan 11, 2021

Introducing Nature Valley Protein Crunch Bars, delicious creamy, crunchy texture with 10 grams of protein

MINNEAPOLIS, Minnesota - Nature Valley, the No. 1 granola bar brand in the world*, is launching Protein Crunch bars, a bar that uniquely features a creamy, crunchy texture with 10 grams of great-tasting protein – making it unlike many other snack bar options.

Jan 06, 2021

Nature Valley collaborates with Daveed Diggs to remake “I’m Gonna Be (500 Miles)” to celebrate restoring access to 10,000 miles of national park trails

MINNEAPOLIS, Minnesota – Nature Valley and the National Park Foundation (NPF) announced today the completion of a three-year project to restore access to 10,000 miles of national park trails.

Jan 05, 2021

General Mills Big G Cereal and got milk? team up to deliver a winning combination for breakfast

MINNEAPOLIS, Minnesota - Today, two icons, General Mills Big G cereal and got milk?, announced a historic partnership designed to deliver even more fun along with the essential nutrition people need to fuel their mornings.

Dec 18, 2020

Cheerios remakes iconic 1999 holiday ad to spotlight the importance of connecting with loved ones this holiday season

MINNEAPOLIS, Minnesota - Stemming from consumer excitement and engagement on TikTok, Cheerios has remade an iconic holiday ad that originally aired in 1999. The ad acknowledges that while this year’s holiday season will be different, it is more important than ever to connect with your loved ones.

Dec 15, 2020

Jennifer Lopez and Yoplait make it easy to support local Feeding America member food banks

MINNEAPOLIS, Minnesota - At a time when many things in the world remain uncertain, food banks continue to be a lifeline for families when it comes to putting food on the table.

Dec 01, 2020

General Mills debuts Sesame Street cereal, bringing ABCs and 123s to the breakfast bowl

MINNEAPOLIS, Minnesota - Breakfast just got more fun, delicious, and educational with the launch of Sesame Street Cereal, made by General Mills.

Nov 30, 2020

Chex teams up with Chrissy Teigen and John Legend to make the holidays a little sweeter

MINNEAPOLIS, Minnesota - While this holiday season is sure to be anything but traditional, Chex cereal has unveiled new recipes that will bring some extra cheer to 2020. The holiday party staple ingredient has teamed up with Chrissy Teigen and John Legend, who know the keys to a good celebration, to deliver some serious cooking inspiration.

Nov 09, 2020

Welcome home! Pillsbury gives Atlanta's military families a place to call home with new transitional house

MINNEAPOLIS, Minnesota - To help military families transitioning back to civilian life thrive and make new memories together, Pillsbury has partnered with nonprofit Operation Homefront to provide “The Welcome Home,” a rent-free, Atlanta-based transitional home for military families, starting with Trevor, Brittany and their young son.

Nov 02, 2020

International tennis stars turn Old El Paso tortilla launch into a worldwide charitable event

MINNEAPOLIS, Minnesota - What began as a new product launch for Old El Paso Tortilla Pockets in Australia has turned into a global match between leading tennis players, and the winner is local food banks.

Oct 15, 2020

Monster Cereals giving away 20” character busts created by award-winning special effects artist

MINNEAPOLIS, Minnesota - General Mills announced today a surprise giveaway for fans of its Monster Cereals.

Oct 07, 2020

Wheaties unites with LeBron James and his foundation to champion change as next Wheaties athlete

MINNEAPOLIS, Minnesota - Wheaties announced today that LeBron James, one of the greatest basketball players of all time, will be the next athlete to adorn the cover of the iconic orange box.

Sep 29, 2020

Jennifer Lopez and Yoplait challenge families to dance and play for a cause

MINNEAPOLIS, Minnesota - In today’s distanced world – getting kids moving isn’t as easy as it sounds. That’s why Yoplait is teaming up with Jennifer Lopez to inspire families to move together with “It’s Yoplaitime.”

Sep 22, 2020

As Americans grow tired of emptying the dishwasher, Progresso introduces the perfect no-mess meal option: Progresso Toppers

MINNEAPOLIS, Minnesota - Progresso Toppers are a new, no-mess way to enjoy Progresso's classic soups with tasty toppings for an extra crunch.

Sep 21, 2020

Saturday morning comeback: Cocoa Puffs, Golden Grahams, Cookie Crisp and Trix bring back favorite tastes and shapes you loved from childhood

MINNEAPOLIS, Minnesota - Your favorite flavors from childhood have returned, with Cocoa Puffs, Golden Grahams, Cookie Crisp and Trix bringing back the taste and shapes that ruled your Saturday mornings in the 80s.

Sep 21, 2020

American workers are experiencing serious work-from-home burnout this year, according to EPIC Provisions survey

MINNEAPOLIS, Minnesota - Today, EPIC Provisions unveiled the results of a national survey it conducted to understand how Americans are faring in the new work-from-home environment that is dominating 2020 due to the COVID-19 pandemic.

Sep 15, 2020

General Mills launches :ratio, company’s first-ever keto* friendly line of products

MINNEAPOLIS, Minnesota - General Mills is launching :ratio - an entirely new keto friendly product line that marks the food company’s first keto-focused product.

Sep 02, 2020

Pillsbury Toaster Strudel introduces limited-edition Mean Girls Toaster Strudel with movie-inspired pink icing

MINNEAPOLIS, Minnesota - On Wednesdays, we eat pink! To celebrate Paramount Pictures’ enduringly popular teen comedy Mean Girls, Pillsbury Toaster Strudel is getting a makeover with the launch of its limited-edition Mean Girls Toaster Strudel, featuring pink icing in collaboration with the iconic film – and it’s so fetch!

Aug 24, 2020

Lucky Charms fans help unlock limited-time Just Magical Marshmallows through the power of song

MINNEAPOLIS, Minnesota - The magic is back. That’s right – for the first time ever, Lucky Charms fans can now enjoy a pouch of magically delicious Just Magical Marshmallows.

Aug 18, 2020

General Mills recalls 3,000 mislabeled cans of Progresso Organic Chicken Noodle Soup

MINNEAPOLIS, Minnesota - General Mills announced today a voluntary national recall of 14 ounce cans of Progresso Organic Chicken Noodle Soup.

Aug 04, 2020

Old El Paso teams up with the LeBron James Family Foundation to bring families together

MINNEAPOLIS, Minnesota - Today, Old El Paso is hosting the inaugural Taco Tuesday meal at the LeBron James Family Foundation’s I PROMISE Village in Akron, Ohio, marking the start of an official partnership rooted in a shared mission to bring families together.

Jul 30, 2020

The Neighborhood to Nation Recipe Contest to award $100,000 to independent restaurants

MINNEAPOLIS, Minnesota - General Mills Foodservice announces the return of the Neighborhood to Nation Restaurant Recipe Contest that will award $100,000 to U.S. restaurants and food trucks.

Jul 28, 2020

Creamy, crunchy, chewy: Introducing Nature Valley Packed, a new sustained energy bar

MINNEAPOLIS, Minnesota - Nature Valley, the No. 1 granola bar brand in the U.S.*, is launching Packed, a sustained energy bar that uniquely features three textures – creamy, crunchy and chewy – making it unlike many other snack bar options.

Jul 27, 2020

Pillsbury brings childhood dreams to life: Cookie and brownie dough now ‘safe to eat raw’

MINNEAPOLIS, Minnesota - This summer, Pillsbury is helping families create even more memories with its beloved variety of refrigerated cookie and brownie dough that is now ‘safe to eat raw,’ as marked by a seal on packaging, or baked, as always.

Jul 08, 2020

Oui by Yoplait and design expert Bobby Berk team up for virtual DIY workshop series

MINNEAPOLIS, Minnesota - Oui by Yoplait is paying homage to its French style roots by launching the Oui Heritage Workshop, a four-part crafting series to celebrate its limited-edition Heritage Collection, a line up of three uniquely designed glass pots inspired by different aspects of French heritage.

May 20, 2020

Latina Fresh helps Foodbank Australia fight hunger as demand spikes

AUSTRALIA - Today, Latina Fresh Australia announces it will donate freshly produced filled pasta to Foodbank Australia. This equates to 45,000 meals and has been made specifically for the organization.

May 18, 2020

Chex Mix unveils Chex Quest HD: A highly anticipated upgrade to the cult-classic '90s video game

MINNEAPOLIS, Minnesota – Ready, aim, ZORCH! Back by popular demand, Chex Mix is launching Chex Quest HD, a new, high-definition version of the fan-favorite video game, Chex Quest, available to play on the online gaming platform, STEAM, for free.

May 04, 2020

Box Tops for Education partners with Chance the Rapper for live teacher awards

MINNEAPOLIS, Minnesota – During Teacher Appreciation Week, Chance the Rapper will shine a light on teachers like never before through “The Twilight Awards,” a special award show to recognize and thank teachers for all they do each and every day.

May 04, 2020

Cheerios repurposes Olympics ads to support food banks across Canada and their frontline workers

TORONTO – The COVID-19 crisis is putting unprecedented demand on Canada’s food banks. To help raise awareness, donations and to say thanks to those working so hard, Cheerios and its Canadian Olympic athlete partners are shifting the cheers that were originally destined for the athletes onto Canada’s frontline food bank heroes.

Dec 11, 2019

Honey Nut Cheerios changes iconic O’s into heart shapes

MINNEAPOLIS, Minnesota – America’s favorite cereal is adding happy heart shapes to Honey Nut Cheerios and original yellow-box Cheerios to help bring the heart health conversation to the forefront in a fun, light-hearted way.

Dec 05, 2019

Cinnamon Toast Crunch and Milk Bar collaboration serves up epic cinnamon-sugar mashups

MINNEAPOLIS, Minnesota – Cinnamon Toast Crunch is answering fans’ fervent calls for Cinnamilk by joining forces with beloved dessert company Milk Bar.

Dec 03, 2019

Oui by Yoplait named a 2019 “Breakthrough Innovation” in Nielsen report

MINNEAPOLIS, Minnesota – Oui by Yoplait, the premium French-style yogurt crafted in a glass jar, today was recognized as a “Breakthrough Innovation” in Nielsen’s 2019 Breakthrough Innovation Report.

Oct 14, 2019

Totino's unveils exclusive ASTRO Gaming headset ahead of Call of Duty: Modern Warfare launch

MINNEAPOLIS, Minnesota – Totino’s, maker of pizza rolls, unveiled its plans today to launch an exclusive, limited-edition ASTRO Gaming headset.

Sep 27, 2019

Totino's teams up with Activision in advance of Call of Duty: Modern Warfare launch

MINNEAPOLIS, Minnesota – Totino's proudly teams up with the celebrated Call of Duty franchise, in advance of the highly anticipated Call of Duty: Modern Warfare launch.

Sep 16, 2019

General Mills recalls five-pound bags of Gold Medal Unbleached All Purpose Flour

MINNEAPOLIS, Minnesota – General Mills announced today a voluntary national recall of five-pound bags of its Gold Medal Unbleached All Purpose Flour with a better if used by date of September 6, 2020.

Aug 26, 2019

Strawberry Pandowdy earns top prize in 2019 Neighborhood to Nation Recipe Contest

MINNEAPOLIS, Minnesota - General Mills Foodservice announces that Kevin Brown, executive chef of SELECT Restaurant in Spartanburg, South Carolina, is the grand prize winner in the 5th Annual Neighborhood to Nation Recipe Contest, which celebrates independent family or “neighborhood” restaurants and food trucks and the one-of-a-kind dishes that reflect their local flavor.

Aug 06, 2019

General Mills Foodservice announces 10 regional winners in 5th annual Neighborhood to Nation Recipe Contest

MINNEAPOLIS, Minnesota - Doubling the reasons and recipes to celebrate, General Mills Foodservice announces the 10 Regional Winners in its 5th Annual Neighborhood to Nation™ Recipe Contest, which doubled the number of independent family or “neighborhood” restaurant and food truck winners who will share in more than $200,000 in cash and prizes.

Aug 01, 2019

U.S. women’s national soccer team honored with limited edition Wheaties box in partnership with Serena Williams

MINNEAPOLIS, Minnesota — Today Wheaties, in partnership with Serena Williams, announced the release of a commemorative limited-edition box featuring the four-time world champion U.S. women’s national soccer team (USWNT), as they kick-off their Victory Tour this Saturday, August 3.

Jul 29, 2019

Fiber One shows off its “work done” in first-of-its-kind, star-studded music video

MINNEAPOLIS, Minnesota – There’s no denying it, Fiber One Brownies had some work done and look better than ever! So, it only makes sense for the brand to reveal its makeover with the release of an original song and music video that is all about getting “work done.”

Jul 24, 2019

Drop the scissors and grab your smartphone: Box Tops for Education goes digital

MINNEAPOLIS, Minnesota – After 23 years of clipping Box Tops, people across America can now ditch the scissors for their smart phones, earning cash for schools with the simple push of a button.

Jul 17, 2019

Cinnamon Toast Crunch unlocks the Cinnaverse Experience to celebrate new look hitting shelves this fall

MINNEAPOLIS, Minnesota – This summer, Cinnamon Toast Crunch is celebrating its new look and Cinnamojis by inviting fans to feed their senses with the launch of the Cinnaverse Experience. Designed to bring the best parts of Cinnamon Toast Crunch – taste, sight, smell and feel – to life, the cereal brand is offering a free mind blowing and deliciously fun interactive experience.

Jul 08, 2019

General Mills raises the bar on innovation with this can’t miss new product lineup

MINNEAPOLIS, Minnesota – There is a lot to love about this can’t miss lineup of new products from General Mills. Nature Valley Wafer Bars, LÄRABAR plant-based Protein bars and EPIC Provisions Rise & Grind morning-inspired bars are among some of the newest items set to hit shelves this summer.

Jun 25, 2019

Wheaties scores an ace with Serena Williams Wheaties box

MINNEAPOLIS, Minnesota - Wheaties announced today that Serena Williams, one of the world’s top and most decorated tennis players, will be the next athlete to adorn the cover of Wheaties iconic orange box.

Jun 18, 2019

Blue Buffalo opens Richmond, Indiana natural pet food plant

RICHMOND, Indiana - Blue Buffalo, the nation's largest natural pet food brand, announced yesterday the opening of its newest manufacturing plant, a $200 million facility in Richmond, Indiana. Part of the General Mills family of brands, Blue Buffalo products are made with natural ingredients and specifically formulated to provide dogs and cats with superior nutrition.

Apr 30, 2019

Michael B. Jordan wins $100,000 for Feeding America as Honey Nut Cheerios' Good Rewards comes to a close

MINNEAPOLIS, Minnesota - Honey Nut Cheerios has crowned the winner of its first-ever Good Rewards program, with Michael B. Jordan claiming the top prize of $100,000 on behalf of Feeding America, the nation's largest domestic hunger relief organization leading the charge to help end hunger in our country. The American Society for the Prevention of Cruelty to Animals (ASPCA) received $50,000, and the Gronk Nation Youth Foundation received $25,000 as the second and third place charity beneficiaries of Good Rewards.

Apr 10, 2019

Cascadian Farm works to advance climate-beneficial foods with limited-edition, small-batch Honey Toasted Kernza Cereal

MINNEAPOLIS, Minnesota - Cascadian Farm, a pioneer in the organic food movement, is working to advance climate-beneficial foods with the launch of its small-batch, limited-edition Honey Toasted Kernza® cereal.

Mar 18, 2019

Lucky Charms is giving away 15,000 boxes of rainbow and unicorn marshmallows

MINNEAPOLIS, Minnesota - Lucky Charms announced today the return of the Lucky Charms Marshmallow Only Promotion, awarding 15,000 limited-edition boxes of marshmallow only cereal to fans across the U.S.

Mar 05, 2019

EPIC Provisions unveils new Rise & Grind Bars at Expo West, fueling epic adventurers for the day ahead

AUSTIN, Texas - EPIC Provisions, the snack brand on a mission to make humanely raised, animal-based superfoods, announced several new offerings including the new Rise & Grind morning-inspired bar line and new flavors across EPIC's pork skin, snack strip, and performance bar lines.

Feb 25, 2019

The votes are in: 49th Pillsbury Bake-Off Contest awards 'A Taste Of Dublin' as its Grand Prize Winner

MINNEAPOLIS, Minnesota - After reviewing thousands of tasty recipe entries, the representatives at Pillsbury recognized four category winners in the 49th Pillsbury Bake-Off Contest and awarded the Grand Prize to Melissa Jollands of Hudsonville, Michigan, for her delicious, pub-style Dublin Cheeseboard-Stuffed Appetizer Bread recipe and the cherished memories that inspired it.

Jan 23, 2019

General Mills recalls five pound bags of Gold Medal Unbleached Flour

MINNEAPOLIS, Minnesota – General Mills announced today a voluntary national recall of five-pound bags of its Gold Medal Unbleached Flour with a better if used by date of April 20, 2020.

Jan 15, 2019

Fiber One introduces new fiber-rich cereal made with real strawberries

MINNEAPOLIS, Minnesota – Fiber One is expanding its cereal portfolio with the launch of Fiber One Strawberries and Vanilla Clusters, available in retailers nationwide beginning this month.

Dec 06, 2018

Pillsbury debuts first-ever line of Doughboy ugly Christmas sweaters to celebrate the holidays

MINNEAPOLIS, Minnesota – To celebrate the holiday season, the iconic Pillsbury brand is not only warming ovens, but also hearts with the release of the first-ever Pillsbury Ugly Christmas Sweater holiday line.

Nov 05, 2018

Yoplait turns up the fun on family game night with Nintendo Switch instant win promotion

MINNEAPOLIS, Minnesota – Yoplait, makers of Yoplait original-style yogurt and Go-GURT, is giving fans a chance to turn up the fun on family game night.

Oct 22, 2018

EPIC Provisions pioneers industry's first consumer product with the Savory Institute's Land to Market Ecological Outcome Verification seal

AUSTIN, Texas – EPIC Provisions, the mission-based snack brand known for its humanely-raised, animal-based foods that improve the welfare and management of those animals, today underscored its commitment to advancing regenerative agriculture by debuting the first product to feature the science-based Land to Market™ Ecological Outcome Verification (EOV) seal.

Oct 02, 2018

Eat Good, Do Good with Honey Nut Cheerios Good Rewards program

MINNEAPOLIS, Minnesota – Honey Nut Cheerios announced the launch of Good Rewards - a fun, interactive, family-friendly program meant to encourage people to pay it forward by collecting 'Buzzcoin' for their team.

Oct 01, 2018

Kids of the 90s rejoice: Classic Trix Shapes are back

MINNEAPOLIS, Minnesota – After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite – Classic Trix Fruity Shapes.

Sep 04, 2018

Wheaties kicks off football season by announcing quarterback Russell Wilson as next champion

MINNEAPOLIS, Minnesota – To kick off this football season, Wheaties announced today that Seattle quarterback Russell Wilson will adorn the coveted orange box.

Aug 21, 2018

Hop back to school with Annie's new Gluten-Free Cheddar Bunny Tails and lunchbox favorites for everybunny

BERKELEY, California - Annie's Inc., known for its beloved Cheddar Bunnies, announces the launch of Gluten-Free Cheddar Bunny Tails – a delicious, crispy cracker made with real cheddar cheese and gluten-free goodness.

Aug 08, 2018

Preheat your ovens: The 49th Pillsbury Bake-Off® Contest is open for entries

MINNEAPOLIS, Minnesota – The 49th Pillsbury Bake-Off® Contest is officially open to home cooks nationwide and invites them to imagine the possibilities with Pillsbury.

Jul 17, 2018

Oui by Yoplait introduces French style indulgence with new Oui Petites

MINNEAPOLIS, Minnesota - Oui by Yoplait – the French style yogurt sold in a glass pot – has released a new petite way to enjoy the remarkable taste, texture and simplicity Oui fans know and love. New Oui by Yoplait Petites will be sold in pairs of small 3.5 oz. glass pots and will be available in four indulgent flavors including Sea Salt Caramel, Chocolate with Shavings, Dark Chocolate Raspberry and Caramelized Apple, each sure to satisfy any sweet craving.

Jul 09, 2018

EPIC Provisions launches EPIC Performance Bars

AUSTIN, Texas – EPIC Provisions, the snack brand on a mission to make humanely-raised, animal-based foods that improve the welfare and management of those animals, debuts EPIC Performance, a new line of premium non-GMO protein bars made from cage-free egg whites, nuts, and dried fruit.

Jul 05, 2018

Honey Nut Cheerios is giving away free family-size boxes of cereal in honor of Amazon Prime Day

MINNEAPOLIS, Minnesota – Cereal lovers can now get their hands on a free family-size box of Honey Nut Cheerios, with a qualifying purchase, in honor of Amazon Prime Day and the Cheerios mission to make good go round.

Mar 08, 2018

Cascadian Farm invests in soil health research across organic oat supply chain with Grain Millers

ANAHEIM, California – Cascadian Farm, a pioneer in the organic food movement, and parent company General Mills, announced a five-year $125,000 contribution to Grain Millers to support soil health research on oat farms in the Upper Midwest. Research findings and best practices will be shared at field day events to help advance environmental and economical outcomes for farmers.

Jan 30, 2018

Nature Valley announces National Park Foundation partnership with multi-million dollar commitment

Nature Valley granola bars, with a long history of supporting and protecting America's national parks, today announced an extension of that support. Nature Valley will partner with the National Park Foundation (NPF), the official nonprofit partner to the National Park Service, for the Find Your Park/Encuentra Tu Parque movement. Nature Valley's support includes a three-year commitment and a donation of up to $3 million.

Dec 20, 2017

General Mills reports fiscal 2018 second-quarter results

MINNEAPOLIS, Minnesota - General Mills (NYSE: GIS) today reported results for the second quarter ended November 26, 2017. “I’m pleased with the breadth of the topline improvement we delivered this quarter across our geographies, product platforms, and channels,” said General Mills Chief Executive Officer Jeff Harmening. “We’re executing better, with stronger innovation, more effective brand building, and better merchandising leading to market share gains in the majority of our key global platforms. I’m also pleased that we delivered topline growth in absolute terms.”

Oct 09, 2017

General Mills issues voluntary recall of Cascadian Farm Organic Cinnamon Raisin Granola cereal

General Mills is voluntarily recalling two days of production of Cascadian Farm Organic Cinnamon Raisin Granola cereal because of an undeclared allergen. There have been no reports of illness.

Oct 04, 2017

Calling all home cooks: Pillsbury partners with Food Network, 'Pioneer Woman' Ree Drummond, to launch 48th Pillsbury Bake-Off Contest

The Pillsbury Bake-Off Contest is back with a new twist. We are calling all home cooks nationwide to fire up their ovens and imagine the possibilities with Pillsbury. In partnership with Food Network and The Pioneer Woman, Ree Drummond, Pillsbury is celebrating family memories made at home, by seeking your family’s favorite recipes and the inspiration and stories behind them.

Sep 21, 2017

National Box Tops for Education Week kicks off coast-to-coast fundraising

As each school year approaches, schools and teachers gather the supplies and equipment they need to provide effective learning for students. But too often, gaps in funding force schools to make difficult decisions about what they need the most. For more than 20 years, one program has been helping bridge that gap for schools across the country, and in late September, supporters are gearing up to raise more money than ever.

Sep 20, 2017

General Mills reports fiscal 2018 first quarter results

General Mills (NYSE: GIS) today reported results for the first quarter ended August 27, 2017. "Our number one priority in fiscal 2018 is strengthening our topline performance," said General Mills Chief Executive Officer Jeff Harmening. "Our first-quarter net sales finished in line with our expectations, and our focus on our global growth priorities drove important improvement in our retail sales trends. This included a 300 basis point improvement in the U.S., with better results in each of our top 5 categories."

Aug 23, 2017

General Mills to webcast two September events

General Mills, Inc. (NYSE: GIS) plans to webcast two September investor presentations. On Thursday, Sept. 7, 2017, the company will present at the Barclays Global Consumer Staples Conference. The presentation and webcast are scheduled to begin at 7:30 a.m. Eastern Daylight Time.

Jul 20, 2017

General Mills, Box Tops for Education™ survey reveals top family summer activity, snack trends

This summer, General Mills and Box Tops for Education™ surveyed nearly one thousand American parents to identify which activities and snacks families are enjoying most during the dog days of summer. The detailed survey concluded families are most interested in simple, outdoor activities and unexpected road trips with the right mix of snacks and fun in the sun. However, findings show the food enjoyed most varies by region.

Jul 12, 2017

General Mills details fiscal '18 global priorities at company's annual Investor Day

NEW YORK - General Mills executives updated investors and analysts on its global priorities for fiscal 2018 at the company’s annual Investor Day event at the New York Stock Exchange. General Mills CEO Jeff Harmening, who transitioned to the role June 1, said the company remains committed to its Consumer First strategy and will look to global prioritization to unlock growth opportunities including opportunities in e-commerce.

Jun 21, 2017

Veteran marketer Ivan Pollard joins General Mills as global chief marketing officer

General Mills today announced that Ivan Pollard has been named global chief marketing officer (CMO), effective July 10, 2017. Pollard will report to Jeff Harmening, chief executive officer and be accountable for establishing the company’s first global marketing and media planning function responsible for marketing strategies, connections planning, and building organizational capabilities globally.

Jan 10, 2017

General Mills unveils new products for 2017

General Mills unveiled a host of new products rolling out this month addressing a range of modern snacking trends around the world. From Annie’s organic popcorn to Yoplait Custard to Nature Valley Granola Cups to great new flavors of Häagen-Dazs ice cream, General Mills has a solid line up of new products that are aligned with growing consumer interests.

Oct 17, 2016

Progresso introduces vegan 'Good Natured' soups

MINNEAPOLIS, Minnesota - Many people are trying to eat more veggies in an effort to live a healthy and wholesome lifestyle. It’s recommended that we should consume 3-5 servings of vegetables per day*, but that can be difficult. Progresso’s passion for making it easy and fun to eat more vegetables inspired them to create Good Natured soups with ¾ cups of vegetables per serving.

Sep 24, 2016

Progresso completes moves to antibiotic, hormone-free chicken breasts in all chicken soup varieties

Progresso is now using only 100 percent antibiotic and hormone free chicken breasts in all of its 36 chicken soup varieties. Currently available on store shelves nationwide, Progresso is the first large retail soup brand in the United States to have antibiotic and hormone free chicken breasts in its soups.

Sep 08, 2016

General Mills celebrates 20th birthday of Box Tops for Education with new ways to earn cash for schools

This fall, General Mills is celebrating the 20th birthday of its iconic Box Tops for Education™ program, which has provided schools in the U.S. with more than $780 million in funding over the last two decades. To mark the occasion, the company is reinforcing its commitment to strengthening hometown communities through school funding by doubling the value of Box Tops collected through an all-new Box Tops Bonus App during the months of September and October, and mounting a widespread push to get more people than ever participating in the program.

Jul 25, 2016

General Mills expands retail flour recall

Due to four new confirmed illnesses, General Mills is adding additional flour production dates to the previously announced U.S. retail flour recall that was originally announced on May 31, 2016. The illnesses reported to health officials continue to be connected with consumers reporting that they ate or handled uncooked dough or ate uncooked batter made with raw flour. No illnesses have been connected with flour that has been properly baked, cooked or handled.

Jul 21, 2016

General Mills announces restructuring in global supply chain

General Mills has announced restructuring in its global supply chain, impacting its U.S., Brazil, and China operations.

Jul 12, 2016

General Mills unveils summer 2016 new product line-up

General Mills is following consumer driven food trends with its line-up of products launching this summer around the world. Many of the new products closely align with increasing consumer interest in wellness, convenience, and snacking including new Yoplait Greek 2% Whips!, Nature Valley Nut & Seed Crunchy Granola Bars, Annie’s organic cereal, Old El Paso Mini Taco Boats, Totino’s Pizza Sticks and Häägen-Dazs Stick Bars.

Jul 11, 2016

Two flavors of Betty Crocker cake mix recalled

Out of an abundance of caution, two flavors of Betty Crocker cake mix sold in the U.S. and one flavor sold in Canada have been added to General Mills’ previously announced flour recall from July 1, 2016. No illnesses reported to date have been connected to cake mix. No other General Mills or Betty Crocker mixes are included in this recall.

Jul 01, 2016

General Mills expands flour recall to include additional dates from last fall

General Mills continues to collaborate with health officials to investigate a multistate outbreak of E. coli O121, and is expanding its recall of Gold Medal flour, Wondra flour, and Signature Kitchens flour to include flour made earlier in the fall that may still be in consumers’ pantries. The recall is being expanded due to a newly reported illness that appears to have stemmed from the consumption of raw dough or batter linked to flour produced last fall.

Jun 02, 2016

Sunflower kernel recall impacts Nature Valley Protein Chewy Bars & Nature Valley Simple Nut Bars

General Mills announced today a voluntary national recall of four specific flavors of Nature Valley Protein Chewy Bars and Nature Valley Simple Nut Bars. The recall is being issued as part of sunflower kernel supplier SunOpta’s ongoing national recall for the potential presence of Listeria monocytogenes. General Mills has not received any direct consumer reports of confirmed illnesses related to this supplier issue.

May 31, 2016

Gold Medal, Gold Medal Wondra, and Signature Kitchens flour recalled due to possible E. coli O121 contamination

General Mills is collaborating with health officials to investigate an ongoing, multistate outbreak of E. coli O121 that may be potentially linked to Gold Medal flour, Wondra flour, and Signature Kitchens flour (sold in Safeway, Albertsons, Jewel, Shaws, Vons, United, Randalls, and Acme). Out of an abundance of caution, a voluntary recall is being made. To date, E. coli O121 has not been found in any General Mills flour products or in the flour manufacturing facility, and the company has not been contacted directly by any consumer reporting confirmed illnesses related to these products.

Apr 19, 2016

General Mills divests Argentina Bakery and Foodservice business

General Mills has reached an agreement to sell its Argentina bakery and foodservice business to Grupo Bimbo, one of the world’s leading baking companies, subject to regulatory approval.

Apr 19, 2016

General Mills vende negòcio de Bakery e Foodservice na Argentina

A General Mills anunciou hoje que realizou um acordo para vender seu negócio de Bakery e Food Service na Argentina para o Grupo Bimbo, uma das principais empresas de panificação do mundo, sujeito a aprovação regulamentar.

Apr 19, 2016

General Mills vende el negocio de Bakery and Foodservice de Argentina

General Mills ha llegado a un acuerdo para la venta del negocio de bakery y foodservice de Argentina a Grupo Bimbo, una de las empresas de panificados líderes en el mundo, sujeto a aprobación regulatoria.

Feb 10, 2016

General Mills celebrates 150 Years of innovation, invention, food and fun

General Mills announces its 150th birthday today with plans for a year-long celebration. To celebrate its impact on a century and a half of food around the world, General Mills will share and highlight nostalgic food memorabilia from its historical archives. And honoring its journey of developing leading brands, life-changing inventions and cultural icons, General Mills is pledging “a future of continued innovation – and striving to help make its communities and the world a better place.”

Sep 22, 2015

General Mills reports fiscal 2016 first-quarter results

General Mills (NYSE: GIS) today reported results for the first quarter of fiscal 2016.

Aug 26, 2015

General Mills voluntarily recalls a limited quantity of frozen Cascadian Farm Cut Green Beans

General Mills today announced a voluntary Class I recall of a limited quantity of frozen Cascadian Farm Cut Green Beans produced over two days in March 2014. The recall is being issued as a precaution after one package of finished product tested positive for the presence of Listeria monocytogenes. No related illnesses have been reported in connection with this product.