News Releases

Feb 12, 2010

Dessert Lovers, Enjoy Your Next 'Slice' Without Paying The Price


MINNEAPOLIS. Minn. -- No matter how you slice it, the two newest dessert-inspired flavors from Yoplait Light are sure to curb those sweet cravings that can hit after lunch and dinner. Both Yoplait Light Red Velvet Cake and Yoplait Light Thick & Creamy Blueberry Pie – with only 100 calories and 0 g fat per cup – make it easy to side-step familiar decadent treats while keeping calorie counts in check.

"Managing weight is a constant struggle for many of us, and avoiding high-calorie treats can often be a challenge," said Ali Vincent, season 5 winner of the NBC's "The Biggest Loser."  "A good trick is to seek out the best-tasting ways to outsmart sweet temptations like the new flavors from Yoplait Light. Calorie-conscious choices like these deliver the taste you crave, but without the excessive calories."

A typical slice of red velvet cake weighs in at more than 400 calories and 24 grams of fat*. Yoplait Light Red Velvet Cake offers a similar indulgent taste, but with 100, fat-free calories. In addition, each 6 oz. serving of Yoplait Light and Yoplait Light Thick & Creamy contains 20 percent of the recommended daily value of calcium and vitamin D – Yoplait is the only leading yogurt with calcium and vitamin D in every cup.

Tempted to try this? Outsmart with this instead! Yoplait Light and Yoplait Light Thick & Creamy
Red Velvet Cake

400 calories, 24 grams of fat per slice*
Yoplait Light Red Velvet Cake

100 calories, 0 gram of fat per serving
Indulgent and rich red chocolate cake with a hint of cream cheese frosting

Blueberry Pie
360 calories, 17 grams of fat per slice**

Yoplait Light Thick & Creamy Blueberry Pie

100 calories, 0 gram of fat per serving

A smooth, comforting mix of sweet blueberries and buttery pie crust

"Consumers can now satisfy cravings for bakeshop sweets, but without the guilt," said Michelle Barbeau, Yoplait Marketing. "The two new selections from Yoplait Light deliver on-trend flavors that may be unexpected in the dairy case, with Yoplait's signature creamy texture that is so popular with yogurt fans. With the addition of Blueberry Pie and Red Velvet Cake, we're proud to offer 30 unique varieties of light, delicious yogurt options."

The new flavors will be available nationwide in February at a suggested retail price of $0.75 per 6 oz. cup.

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About General Mills
One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2009 global net sales of US$15.9 billion, including the company's $1.2 billion proportionate share of joint venture net sales.


* According to an average of values taken from the
**According to the USDA National Nutrient Database