Health

Improving health

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Health improvements are a primary focus of our product innovation.

These improvements sprinkle into both existing brands and new products that our people develop.

Since 1963, scientists and registered dietitians at our Bell Institute of Nutrition have been focused on understanding and improving nutrition for all of us.

Passion?

The introduction of gluten-free Cheerios followed several years of hard work by hundreds of employees who dedicated thousands of hours to make it happen.

Phil Zietlow, an engineer in our Research and Development group for 50 years, helped lead the charge.

A family member with celiac disease inspired his crusade to bring gluten-free Cheerios to the market. 

We have stories like this as plentiful as our passion is deep.