Pollinators and ecosystems


Without pollinators, we wouldn’t have a lot of our favorite foods.

So we're supporting farmers with a five-year, $4 million commitment.

Before 2021, we'll help to plant more than 100,000 acres of pollinator habitat.

General Mills, Natural Resources Conservation Service, Xerces Society announce milestone (Nov. 30, 2016)

Crops need pollinators - such as:

  • Bumble bees
  • Honey bees
  • Butterflies

Their ideal habitat also can improve water quality, reduce soil erosion and provide homes for game and songbirds.

Let's see what our brands are doing to help.

Cascadian Farm

A pioneer in converting conventional farms to organic farms since 1972, Cascadian Farm believes in making a difference beyond its food. As part of that ongoing commitment, Cascadian Farm recently donated $2 million to reverse the decline of pollinator populations.

The brand also supports cutting-edge research at the University of Minnesota Bee Lab to promote the health of pollinators, and will plant hedgerows and wildflower strips to create bee friendly habitats on all its farms by 2020.

Purchase Cascadian Farm products with the Bee Friendlier logo and learn what you can do to help save the bees.


Devoted to creating good food and helping build good communities for nearly 30 years, Annie’s and the Xerces Society have planted pollinator habitat on two of its dairy farms. That’s where ingredients for Annie’s macaroni and cheese originate.

Through 2021, this natural and organic leader will donate $750,000 to help protect pollinators.

Annie’s even has a special edition mac and cheese called Mac & Bees featuring fun, pollinator themed pasta shapes.

xerces society public private partnership

Muir Glen

Tomatoes can self-pollinate. But the plants grow more abundant, larger fruit when native pollinators are involved.

Muir Glen, which markets various organic tomato products, has partnered with the Xerces Society to create pollinator habitats on all its organic farms by 2021.

Learn more about Muir Glen California-grown organic tomatoes.


Passionate about creating delicious, convenient snacks made from a few, simple ingredients, in 2014 LÄRABAR planted a five-mile pollinator hedgerow on a ranch.

LÄRABAR buys almonds from that ranch each year so it can offer exclusive LÄRABAR products at select natural grocers that are made entirely of bee-friendlier almonds.

Learn more about LÄRABAR.

Honey Nut Cheerios

Roughly 30 percent of all ingredients grown for General Mills food relies on pollination. Honey Nut Cheerios is one of those products.

The top-selling cereal in the U.S., Honey Nut Cheerios has committed to plant more than 3,000 acres of pollinator habitat on 60,000 acres of oat farms by 2020.

Learn more about our aggressive We Need the Bees Pollinator Initiative.

Nature Valley

Since creating the granola bar category in 1975, Nature Valley has used with the best ingredients, such as 100 percent natural whole grain oats and wholesome peanuts, almonds and nut butters.

From 2014 to 2016, the United States Department of Agriculture has matched a $70,000 grant from Nature Valley dedicated to expanding pollinator habitat across the U.S.

It’s just part of the Nature Valley philosophy that what you put in is what you get out

More OUR PLANET in our interactive Global Responsibility Report.