Responsibility

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Without pollinators, we wouldn't have a lot of our favorite foods.

So we're supporting farmers with a five-year, $4 million commitment.

General Mills has invested more than US$8 million since 2011 to support pollinator and biodiversity efforts.

General Mills, the Xerces Society, and the U.S. Department of Agriculture partnered at the end of 2016.

The goal?

To restore and protect pollinator habitat across hundreds of thousands of acres of farmland in North America.

Why does it matter?

We all need to eat. Crops need pollinators - such as bumble bees, squash bees, honey bees and butterflies.

This habitat can also improve water quality, reduce soil erosion and provide homes for game and songbirds.

Let's see what four of our brands are doing to help.

Through 2021, we'll help to plant more than 100,000 acres of pollinator habitat.

Cascadian Farm

Cascadian Farm partners closely with the Xerxes Society to support pollinators.

The organic brand has donated $2 million to reverse the decline of pollinator populations.

By 2021, Cascadian Farm plans to place pollinator habitats such as hedgerows and wildflower strips on all its farms.

Of course, it supports organic farming research and is active on boards to advance knowledge of organic practices.

Also:

annie's mac and bees

Annie’s

Annie's organic brand believes protecting the health of our planet. That includes creating a thriving ecosystem for pollinators.

Annie’s is supporting the Xerces Society with an $80,000 donation to help protect pollinators.

Working with Xerces, Annie's plants pollinator habitat area such as hedgerows and other flowering plants bees love on two of its dairy farms. That's where the cheese for Annie’s macaroni and cheese originates.

Also:

  • Annie’s has a special edition mac and cheese to honor pollinators. Mac & Bees features fun pollinator themed pasta shapes.

Muir Glen

THIS IS THE VIDEO. 'TIS REALLY NEAT.

This organic brand of California-grown organic tomatoes has an on-going partnership with the Xerces Society to create pollinator habitats on all its farms by 2021.

These habitats can also improve water quality, reduce soil erosion and provide spaces for native plants, animals and songbirds.

Tomatoes can self-pollinate, but the plants grow more, larger fruit when native pollinators get involved.

Also: