William Bishop

Group President, Pet Segment

  • Education

    Ohio Wesleyan, bachelor's degree, sports marketing

William (Billy) Bishop, Jr., leads our Pet segment.

The segment includes Blue Buffalo pet food products, a company he co-founded with his father, Bill, and brother, Chris.

Prior to joining General Mills, Bishop served as Blue Buffalo’s chief executive officer.

Before that, Bishop served in roles including chief operating officer at Blue Buffalo. He also led marketing, product development and operations since Blue Buffalo’s founding in 2002.

Prior to that, Bishop served as vice president of marketing at U.S. beverage company SoBe, where he led its ground-breaking guerilla marketing strategy.

Bishop was an account manager at Sierra Communications from 1993 to 1995.