Champions for Healthy Kids: Frequently asked

Answers to  frequently asked questions about our Champions for Healthy Kids program.

The program was launched in partnership with the Academy of Nutrition and Dietetics Foundation and the President’s Council on Physical Fitness and Sports.


Who is eligible to apply?

Each year since the inception of the Champions for Healthy Kids program, the General Mills Foundation has awarded 50 grants of $10,000 each to community-based groups such as: health departments, govenment agencies, schools and Native American tribes that develop creative ways to help youth adopt a balanced diet and physically active lifestyle.

Eligible requirements include:

  • Organizations must have a current 501(c)(3) Public Charity status from the Internal Revenue Service (IRS), be a school or a unit of government.
  • Programs should be focused towards youth ages 2-18.
  • Program must incorporate physical education and nutrition eduction.
  • A registered dietician or registered dietetic technician must oversee the delivery of the nutrition eduction.
What is an EIN #?

This is your organization's federal tax identification number.

What is the length of funding period?

We do not have a specified funding period. Project periods will vary depending on program and setting (i.e. school year, summer program, etc.) . However, the project should be completed within 12 months of the project start date.

Do you have a policy on indirect costs?

No, however preference will be given to projects with low indirect costs. If the grant has applicable indirect costs, they are to be included under "other" in the budget, with applicable description and rationale provided.

Are salaries allowable in our budget?

Yes. Salary is an anticipated and reasonable direct cost necessary to carry out a successful program.

If we receive the grant, can we apply again next year to keep the program going?


If my organization did not previously receive a Champions for Healthy Kids grant, are we eligible to apply this year?

Yes, if your organization applied, but did not receive a Champions for Healthy Kids grant, you are eligible to apply this year for the same program or a different program.

Will one day/one- time events be funded?


If my organization has multiple youth programs focused on youth, can we apply for a grant for each program?

No. Please choose only your strongest program for this grants program.

What is the role of the registered dietitian?

To ensure that the nutrition information in the proposed program is accurate and is scientifically based, a registered dietitian (RD) must either be directly involved or serve as an advisor to the program.

A registered dietitian is a food and nutrition expert who has met specific academic and professional requirements.

It is recommended that the RD be directly involved in implementing and delivering the nutrition education component of the program, however it is acceptable to have the RD serving in an advisory capacity.

Would it be acceptable to have a DTR on the project, instead of a registered dietitian?

Yes, you may have a dietetic technician, registered (DTR) or a registered dietitian.

What type of activity would fulfill the requirement for a physical activity component?

The physical activity component should be measurable and promote either:

Do I need a General Mills plant in the area to apply for this grant?

No, applicants are not required to be located in an area where a General Mills manufacturing facility is located.

Will we receive feedback from the review committee on our application?

No. Due to the number of applications we are unable to provide any feedback to applicants.

What is the timeline for the Champions for Healthy Kids grant program?


Applications available online Feb. 1, 2014
Applications due March 14, 2014 (at 5:00 pm CST)
Award recipients announced May 31, 2014
Funding available for recipients June 2014
Who should I contact with questions?
If you have any questions after thoroughly reviewing the website, you may contact Lisa Medrow at
report to the community 2015 thumb

Report to the Community

Highlights of our community involvement (pdf) Go
2014 global responsibility thumbnail


2014 report on our progress (pdf) Go