General Mills uses different wheat varieties from multiple growing regions to make our products.

We are a large buyer of U.S. wheat.

The Snake River growing region in eastern Idaho represents 10 percent of General Mills’ total wheat purchases.

We began partnering with Field to Market and Idaho wheat farmers in 2010 as part of a three-year pilot project to develop a regional sustainability verification protocol. 

Due to the success of the pilot project, we continue to engage with growers in the area and are now in our fifth year of data collection.

We conduct workshops where agronomists work directly with growers to analyze data, assess their environmental footprint, and formulate plans that will drive continuous improvement in their resource efficiency and decrease the environmental impact of their farming practices.

Engaging more partners

Growers in the Southern Plains region in Kansas have joined 41 producers in providing data about 45,000 acres in the Snake River growing region in Idaho and the Northern Plains growing region of North Dakota, South Dakota and Minnesota.

The program includes all rotation crops – spring wheat, winter wheat, potatoes, sugar beets, barley and corn.

In addition:

  • In Idaho, we are working to expand the project footprint with more partners. 
  • We added 11 more farmers in the Northern Plains region, where growers are collecting baseline data for all crops.
  • We are moving ahead with our Southern Plains engagement.
  • We are re-evaluating our strategy for engaging with growers in the Eastern Corn Belt growing region of Michigan and Indiana and supporting supplier efforts in that area.


We continue to pursue sustainability verification using data collected since 2010 by Idaho farmers in the Snake River growing region.

Once the Field to Market verification protocol has been approved, we will compare results against a regional baseline.

Verification will be a measurement claim substantiated by four to five years of data demonstrating continuous improvement across six environmental metrics – land use, soil conservation, water use, energy use, nitrogen use and GHG emissions.

Learn more

2016 Annual Report

150 years of growth 

Global Responsibility

2016 report