Most of the corn and soybeans we purchase are grown in the U.S. Midwest.

General Mills’ use of dry-milled corn is relatively small compared to our use of other raw materials, such as wheat and oats, and compared to use by other food and beverage companies.

For that reason, we also support the Field to Market corn pilot programs and other sustainability initiatives led by our suppliers and other industry partners to advance sustainable sourcing.

Sustainability challenges in the dry-milled corn supply chain include the need to reduce GHG emissions and nutrient utilization while increasing biodiversity.

Field to Market

We launched a Field to Market pilot program with eastern Wisconsin corn growers in October 2014:

  • The pilot includes all rotation crops, including dry-milled corn, soybeans, alfalfa and vegetables (for canneries).
  • In 2015, nine corn growers joined the Field to Market program we support with Didion Milling, a specialty dry mill in Wisconsin that supplies corn used in some of our cereals.
  • We are seeking to expand the program with additional participants in 2016.

General Mills also has been engaging with Bunge, a key corn supplier, in support of its Field to Market grower initiative, called Centerfield.

More than 150 growers representing 250,000 acres across the Bunge mill network are participating in the Centerfield initiative.


We are participating in the Midwest Row Crop Collaborative, a multi-stakeholder engagement to meaningfully improve water pollution challenges facing North America.

Facilitated by Field to Market and Walmart, the effort includes businesses, governments and NGOs focused on water quality stewardship in critical watersheds across the Upper Midwest.

Learn more

2016 Annual Report

150 years of growth 

Global Responsibility

2016 report