Packaging
We’ve established a 2015 goal to reduce the environmental footprint of the packaging used to protect and sell our products.
Across the company, we’re working to reduce our packaging to minimize our environmental footprint. Our goal is that by 2015, 40 percent of our global product volume will be sold in packaging that has been improved over the base year of fiscal 2009.
Four key indicators will be used to assess improvement: packaging weight, recycled content, renewable content and truck loading efficiency.
And we’re already making progress:
Shrinking Nature Valley cartons
In 2010, we shrank the width of the cartons by half an inch and the depth by a quarter inch — while maintaining the size of the granola bars. That saves an estimated 6.2 million pounds of paperboard per year. These cartons use 13 percent less material than the earlier design.
Lighter Pillsbury icing cups
In 2010, we began using a lighter plastic in the icing cups for our Pillsbury Grands! sweet rolls. The switch will save an estimated 600,000 pounds of plastic per year.
