Programs and partnerships
Among the General Mills signature charitable programs are Join My Village and Good Works.
Join My Village has impacted the lives of more than a quarter million people in Africa and India.
The program focuses on girls and women - the community members who are most frequently denied access to education or job training in the developing world.
When girls are able to complete secondary school and women have access to training, the entire family and community benefits from strengthened livelihoods and wellness.
Working with the humanitarian organization, CARE, Join My Village has helped thousands of girls continue their secondary school educations.
It's also built dozens of homes to bring teachers to remote villages, provided textbooks and learning materials, and established 125 village-based saving programs.
Globally, more than a half million people now follow the work of Join My Village through social media and other channels.
Good Works leverages professionals from our marketing and consumer insights groups to further nourish lives in the community through pro bono projects for selected non-profits.
The program focuses on six to eight projects annually.
It serves organizations with a defined and immediate need for marketing and strategy skills.
Past projects include developing a brand for the new Minneapolis/St. Paul Regional Economic Development Partnership.
That resulted in a name - GreaterMSP - and logo, along with a brand personality and a target audience marketing strategy.
We created a marketing plan to help the Minneapolis Institute of Arts increase the number and engagement of visitors.
The team achieved its goal through an audience segmentation analysis and experimentation plan for marketing to targeted groups.
Good Works project requests are reviewed by a team using criteria such as:
- Tangible community benefit; impact in the Twin Cities/Minnesota geography
- Strong engagement of the nonprofit’s leadership
- Clearly defined objective or problem/opportunity to solve
- Quantifiable metrics to determine success
- Alignment with General Mills Foundation focus areas (hunger, nutrition wellness, education, arts & culture)
Good Works submissions are accepted between April and June for projects that begin in November. Submit a one-page outline containing:
- Organization Overview
- Project Objective
- Project Scope (community impact, critical success factors, past involvement with General Mills and its foundation.
Email questions and final submission to: email@example.com.