Responsibility

Programs and partnerships

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Our most successful community initiatives are those where we partner.

At General Mills, our philanthropy and community engagement are closely connected with our core food business.

We collaborate with a cross-sector mix of stakeholders so that key insights and best practices can be shared and further scaled for broader societal impact.

A few examples of our progress in 2015 include:

  • Through Partners In Food Solutions, 800,000+ smallholder farmers and their 4.8 million family members now benefit from expanded market opportunities supplying small and growing food businesses in Africa.
  • Through our contribution to The Nature Conservancy for global water risk projects – watershed assessments in communities that are home to 95 million people – TNC and General Mills share findings from this work with local communities around the watersheds and develop collaborative action plans.

join my village logo

Join My Village has impacted the lives of more than a quarter million people in Africa and India.

Working with CARE, the program focuses on girls and women to provide access to education or job training in the developing world.  

Globally, more than a half million people now follow the work of Join My Village through social media and other channels.

CARE

General Mills invests in philanthropic programs led by the global humanitarian organization, CARE, in West African communities from which our suppliers source cocoa and vanilla for our products:

  • In four of Ghana’s poorest cocoa-growing areas, CARE’s programs – reaching nearly 5,000 people –  foster prosperous, sustainable and resilient communities by engaging with them in planning and resource investments aimed at increasing cocoa farmer livelihoods, eradicating child labor, increasing household food and nutrition security, and promoting education for all children.
  • Our work with CARE in Madagascar has improved food security for vanilla farming communities, including 660 farmers and their 2,640 family members.

Brand partnerships

General Mills brands engage and connect with consumers in dynamic ways to further support causes:

  • Hunger prevention, nature conservation and biodiversity programs including Trail View (Nature Valley), Bee Friendlier (Cascadian Farm) and Outnumber Hunger(multi-brand).
  • Since Box Tops for Education™ began in 1996, U.S. schools have earned more than US$715 million through the program. Computers, books, and playground equipment are just some of the ways schools have chosen to use the funds.

Learn more

Overview

General Mills at a glance (PDF)

2015 Annual Report

Making food people love (PDF)

Global Responsibility

2016 report (PDF)