CHEMBONG, Malaysia – Consumers in Asia can enjoy Nestlé breakfast cereals produced in Malaysia for the first time following the opening of a new $35 million manufacturing facility in the country.
The new factory is owned and operated by Cereal Partners Worldwide (CPW SA), a joint venture between Nestlé and General Mills.
In the village of Chembong, Negeri Sembilan, the new factory will manufacture Nestlé branded products such as Koko Krunch, Honey Stars, Cookie Crisp, Koko Krunch Duo and Milo, to be distributed across the country and the rest of Asia.
It aims to generate about 160 jobs at full capacity over the next few years.
“Our latest development adds a new dimension to our relationship with Malaysian consumers,” said Peter R. Vogt, managing director of Nestlé Malaysia.
“CPW is now able to offer Malaysian-made Nestlé breakfast cereals in Malaysia. Plus it is sourcing up to 70 percent of its raw materials from within the country.”
Vogt was joined by Wen-Wen Paquette Wang, Regional Director for Cereal Partners Worldwide in Asia, at the opening event.
“Our new factory in Malaysia means we have moved from being an importer to an exporter of breakfast cereals,” she said.
More than half of the breakfast cereals produced at the site will be exported to markets across Asia.
Cereal Partners Worldwide
Cereal Partners Worldwide is a 50/50 joint venture between Nestlé and General Mills which began operations in 1990. It produces and sells breakfast cereals, the majority of which are Nestlé branded, in more than 140 countries outside North America.
The Chembong factory is CPW’s 17th factory worldwide.
Nestlé in Malaysia
Nestlé started its operations in 1912 as the Anglo-Swiss Condensed Milk Company in the Malaysian state of Penang. It set up its first factory 50 years later in Petaling Jaya, near to the capital of Kuala Lumpur, producing sweetened condensed milk, the beverage brand Milo, and tomato and chilli sauces. Nestlé Malaysia, which currently employs more than 5,700 employees, is the company’s global Halal Centre of Excellence.
General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, and Wanchai Ferry. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 worldwide sales of US $16.7 billion.