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Sep 30, 2010

Progresso soup cooks up "soup worth talking about" for coming soup season

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Progresso adds motivating health benefit to reduced sodium line; launches new World Recipes Soups; extends High Fiber and Light Lines

Consumers will find a lot to talk about in the soup aisle this fall as Progresso launches a line of ethnic-inspired soups, adds cholesterol-lowering benefits to some soups and introduces two "firsts," including the first cream-based Light soup in the ready-to-serve category, and Progresso's first chili soup as part of its High Fiber lineup.

"We have worked hard to develop exciting new flavors and health enhancements to many of our soups to deliver the taste, quality and variety that consumers expect from Progresso," said Chad Johnson, marketing manager for Progresso soups. "This is one of our biggest soup seasons in terms of the number of new varieties and enhancements we've ever introduced."

Highlights of Progresso's soup news include:

  • Progresso adds the health benefit, "May Help Lower Cholesterol," to  five of its current Reduced Sodium soups (Chicken Gumbo, Minestrone,  Garden Vegetable, Beef & Vegetable, Italian-Style Wedding) plus one  new variety Reduced Sodium Tomato Parmesan. These soups meet  requirements for sodium and soluble fiber needed to carry the "May  Help Lower Cholesterol" claim.
  • Progresso's new World Recipes line will offer four great-tasting varieties influenced by Mexican cuisine, including Tortilla y Pollo(Chicken Tortilla); Albondigas (Meatball & Rice); Caldo de Pollo (Chicken & Vegetable); and Frijoles Negros y Jalapeno (Black Bean Jalapeno).
  • Progresso Light adds the first cream-based soup, New England Clam Chowder, to its popular lineup. Progresso is America's top-selling ready-to-serve light soup and the only soup endorsed by Weight Watchers(R).  Progresso Light New England Clam Chowder has a POINTS® value of 1 per serving.
  • Progresso Light has also enhanced all 13 of its current Light soups. Depending on the variety, consumers will find larger pieces of  chicken, more tender pieces of beef, or a broader array of vegetables.
  • Progresso extends its High Fiber line, launched last year, adding Three-Bean Chili with Beef -- Progresso's first chili soup -- to its four existing high fiber varieties.

These latest announcements are part of the Progresso's ongoing focus on innovation, which includes its popular Progresso Light soup line, the first consumer packaged product in any grocery category to carry the Weight Watchers® endorsement with POINTS® values of 0 or 1 per serving, its High Fiber line launched last year.

Consumers can find the new Progresso soups in stores beginning in the fall of this year.

About Progresso
The Progresso tradition began in 1905 when a young Sicilian, Vincent Taormina, began a small importing business to bring authentic Italian foods to Italian-American families. Driven by the wartime shortage of imported products, Progresso opened its original manufacturing plant in Vineland, N.J., where the company created the first Progresso premium soup in 1949, a minestrone based on an old family recipe. It was the first canned, ready-to-serve soup in America.

Progresso has grown to become the No. 1 ready-to-eat soup brand in America by using quality ingredients and adding new products like High Fiber and World Recipes. It established a new health segment with the Progresso Light line for those concerned with weight management. Progresso continues to build on its rich history of flavorful products that delight the consumer.

Progresso® is a reg. T.M. of Pet Incorporated.

WEIGHT WATCHERS for services and POINTS are the registered trademarks of Weight Watchers International, Inc. and are used under license.

For more information, contact:

Pam Becker
Progresso
763-764-2470
pam.becker@genmills.com

OR

Tina Valek
Padilla Speer Beardsley
612-455-1723
tvalek@psbpr.com