Online community helps those touched by breast cancer find strength together
Entering Breast Cancer Awareness Month, General Mills’ Pink Together® has connected more than 690,900 survivors and supporters through its online community. Active involvement on PinkTogether.com – from posting stories or comments of encouragement to sending virtual flower bouquets as a sign of support – has grown significantly, marked by a nearly 350 percent increase in personal connections since the fall of 2009.
One in eight women in the United States will develop breast cancer in her lifetime, and more than 209,000 new cases of invasive breast cancer will be diagnosed in 2010 alone.
To that end, Pink Together has named five new 2010 “Survivor Ambassadors” for the inspiration they provide others through personal stories of courage and survival in the face of breast cancer. 2010 Ambassadors include Ebony Steele, Atlanta, Ga.; Eli Arroyo-Allen, Whispering Pines, N.C.; Ginger Johnson, Layton, Utah; Libby Pomroy, Minneapolis, Minn.; and Nicole Vazquez, Lewisville, Texas.
Ambassadors and their empowering stories and video interviews will be featured on PinkTogether.com, an ever-growing online community of hope on MySpace® and the heart of Pink Together, where those touched by breast cancer can connect, share inspiring personal stories of survival and provide support, comfort and encouragement to others.
“Through PinkTogether.com, people who have been touched by breast cancer – including many of us in the General Mills family – are able to share stories of strength, support and survival. One person’s story is truly another person’s hope,” said Andrea Stein, Pink Together campaign manager, General Mills. “We’re proud to help connect the 2.5 million breast cancer survivors in America and the many people supporting them on their journey.”
To encourage personal connections, General Mills will donate $1 to Susan G. Komen for the Cure® for each inspirational story submitted, comment posted or virtual flower bouquet sent on PinkTogether.com (up to $20,000) and each shared message of hope posted on the Pink Together Facebook fan page (up to $5,000) during October. This is in addition to a $2 million donation General Mills is making to Komen to advance breast cancer research and support education and community outreach projects.
“We’re pleased to continue our partnership with General Mills, the largest consumer packaged goods company to partner with Komen in the fight against breast cancer,” said Katrina McGhee, executive vice president and chief marketing officer, Susan G. Komen for the Cure. “With an estimated one million Americans living with undiagnosed breast cancer, Pink Together not only aims to raise greater awareness of the disease, but it also gives breast cancer survivors and supporters a unique opportunity to find strength together.”
To spread the message of breast cancer awareness, Pink Together will also feature the Ambassadors on a Pink Together YouTube channel – which includes a new, behind-the-scenes music video that explores what it’s like to be a Survivor Ambassador – and on special Pink Together packaging on an assortment of General Mills’ brands during the month of October, including Cheerios® Cereal, Nature Valley® Granola Bars and Green Giant® Frozen Vegetables.
About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.5 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.
For more information, contact:
American Cancer Society. Cancer Facts & Figures 2010. Atlanta: American Cancer Society; 2010. (both statistics)
American Cancer Society. Breast Cancer Facts & Figures 2009-2010. Atlanta: American Cancer Society, Inc.
Pink Together is a trademark of General Mills