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Mar 04, 2010

Nourish Your Inner Goddess Greek Yogurt

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Yoplait Joins Forces with Izabella Miko and Warner Bros. Pictures' and Legendary Pictures' New Film, "Clash of the Titans," to Introduce Yoplait Greek

New Yoplait® Greek yogurt invites women to nourish their inner goddess with the delicious goodness found in every cup of the brand's newest offering, which debuts in the yogurt case this month. Packed with 12 grams of protein – twice that found in the leading yogurt – Yoplait Greek nourishes from the inside out. 

Available in four delicious flavors, Strawberry, Blueberry, Honey Vanilla and Plain, Yoplait Greek has a unique thick and creamy texture. The new yogurt is available nationwide for a suggested retail price of $1.19 per 6 oz. cup, an affordable price compared to other Greek yogurt products.

To celebrate its new Greek yogurt and to empower women to discover their inner goddess, Yoplait has teamed up with Warner Bros.' and Legendary's new epic feature film, "Clash of the Titans," and actress Izabella Miko, who plays Athena.

"I loved playing Greek Goddess Athena – it definitely brought me closer to my own inner goddess. I admired her strength and independence," said Miko, "and of course she was the goddess of wisdom, so something wise I do is take care of myself. That's why I love the new Yoplait Greek yogurt – it tastes great and it's so good for you – packed with protein, high in calcium and vitamin D."

Each 6 oz. cup of Yoplait Greek contains 12 grams of protein and zero grams of fat, making it a perfect choice for those looking for a healthy option, without compromising taste.  In addition, Yoplait is the only leading yogurt with vitamins A and D in every cup, and is an excellent source of calcium. 

"We are thrilled to introduce Yoplait Greek yogurt," said Priscilla Zee, marketing associate for Yoplait Greek. "Our goal is to provide healthy choices for women with the great taste that Yoplait yogurt lovers deserve. We're especially excited to team up with Izabella Miko to spread the word about ways women can experience Greek culture and nourish their inner goddess."

Yoplait is supporting its new Greek yogurt with an integrated marketing campaign, including advertorials featuring Izabella Miko in US Weekly and OK! Magazine, public relations, traditional and social media initiatives as well as targeted sampling events and FSI promotions.
Like all other Yoplait products, Yoplait Greek is made with milk from cows not treated with rBST.  For more information on new Yoplait Greek, visit www.yoplaitgreek.com.

The new "Clash of the Titans" film hits theatres on April 2, 2010 in 3D.  For more information visit http://clash-of-the-titans.warnerbros.com/.

About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2009 global net sales of US$15.9 billion, including the company's $1.2 billion proportionate share of joint venture net sales. Visit www.generalmills.com.

About "Clash of the Titans"
In Warner Bros. Pictures' and Legendary Pictures' "Clash of the Titans," the ultimate struggle for power pits men against kings and kings against gods. "Clash of the Titans" is directed by Louis Leterrier from a screenplay by Phil Hay & Matt Manfredi, story by Travis Beacham and Hay & Manfredi. The film is produced by Basil Iwanyk and Kevin De La Noy. The executive producers are Academy Award® winner Richard D. Zanuck and Legendary Pictures' Thomas Tull, Jon Jashni and William Fay. Warner Bros. Pictures presents, in association with Legendary Pictures, a Thunder Road Film/Zanuck Company Production, a Louis Leterrier Film, "Clash of the Titans." Opening April 2, 2010, the film will be released in 3D where available, and will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

For More Information, Contact:

Katie Mileusnic
General Mills
763-764-2795