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Aug 25, 2010

Majority of American women have trouble finding tasty, interesting snack options while dieting

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Men and women across America have declared flavorless, boring snacks are a contributor to the downfall of their dieting success.  According to a recent survey conducted by Opinion Research Corporation (Infogroup) on behalf of Yoplait® Fiber One™ yogurt¹, more than half of female participants have been on a diet at some point in their lives.  These participants claim their dieting efforts are derailed by a lack of tasty snacks, describing the typical diet foods as “flavorless.” Luckily, help is on the way for dieters who are bored with tasteless snacking options. 

According to the survey, men and women alike agree that the most important factors when choosing a low-calorie snack are taste and flavor. Consumers now have the perfect solution, and they are taking back taste this fall with Fiber One yogurt.  Each creamy cup contains 50 calories, 5 grams of fiber and 0 grams of fat – all with the delicious taste consumers expect from Yoplait. Available in Strawberry, Vanilla, Peach and Key Lime Pie, Fiber One yogurt makes snack time a zero guilt treat for dieters’ taste buds and waistlines!
 
Lisa Lillien, best-selling author of Hungry Girl 1-2-3 agrees, “Boring snacks are a surefire way to sabotage any eating plan - but it’s not always easy to find low-calorie snacks that actually taste good and satisfy your cravings.  Available in four delicious flavors and with 5 grams of fiber in each cup, Yoplait Fiber One yogurt is one of the most delicious calorie bargains around.”

Fiber One 50-calorie yogurt features a ‘Hungry Girl Seal of Approval,’ the first nationally distributed yogurt to receive this endorsement.  Hungry Girl is an expert on lower calorie snack options and recommends guilt-free foods on her Website and in her daily newsletter.

“Yoplait Fiber One yogurt is a great choice for consumers trying to maintain their diets without sacrificing taste,” said Joselynne Little, associate marketing manager for Fiber One yogurt.  “The zero guilt option delivers on flavor, and with 50 calories, 5 grams of fiber and 0 grams of fat, it’s a win-win selection.”

Fiber One yogurt is available nationwide in four-packs of 4-oz. cups at a suggested retail price of $2.79. Visit www.FiberOneYogurt.com for more information about Fiber One yogurt and other Fiber One products.  Visit www.Hungry-Girl.com for snacking tips and to sign up for Hungry Girl’s daily newsletter.

About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.

¹July 22-25, 2010, Opinion Research Corporation conducted a telephone survey among a national sample of 1,009 adults comprising of 502 men and 507 women 18 years of age and older, and living in private households in the continental U.S.

For more information, contact:

Katie Mileusnic
Yoplait
763-764-2795
katie.mileusnic@genmills.com

Julie Staadecker
Cone
617-939-8427
jstaadecker@coneinc.com