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Apr 16, 2010

Progresso® Announces Winners of Souper You™ Debut Contest

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America’s votes have been counted, and today Progresso Soup announced the three winners of the Progresso Souper You Debut contest. After each receiving thousands of votes, these women will head to New York City for a trip of a lifetime that includes a two-night stay at a luxurious Manhattan hotel, a head-to-toe makeover from a renowned stylist, and a $1,000 shopping spree and personal wardrobe consultation at an upscale department store.

Meet the winners:

Amanda of Troy, New York
Michelle of Temecula, California
Julie of Trussville, Alabama

Progresso Soup sponsored the Souper You Debut contest to help consumers celebrate great taste and a healthy lifestyle, inspired by its 40 delicious soups with 100 calories or less per serving.

“We frequently receive calls, letters, and emails from people who absolutely love the taste of our soup,” said Taylor West, Associate Marketing Manager of Progresso Soup. “We wanted to find a way for Progresso consumers to celebrate together and share their stories. The contest and makeover prize was a small way to say ‘thank you’ to the thousands who have thanked us in the past.”

From January to March contestants entered the contest by visiting www.Progresso.com/SouperYou, submitting a photograph, and explaining in a short essay what they love about Progresso Light and 100 Calorie Soups and why they want a makeover.

“The response that we received was fantastic,” said Joshua Ahlberg, Senior Promotion Marketing Planner of Progresso Soup. “People were really enthusiastic about sharing why they love our soups!” The Progresso team selected ten finalists after examining thousands of entries, and the public then voted to choose the final three winners.

For more information about the contest and to read stories from the winners, finalists, and other contestants, visit www.Progresso.com/SouperYou.


About Progresso Soup
Crafted for taste, Progresso Soups are made from authentic recipes using only the highest quality ingredients. Founded as an Italian import company by Vincent Taormina over 100 years ago, Progresso has grown to become the most popular brand of ready-to-serve soup in the United States. Progresso Soup is a member of the family of brands within General Mills (NYSE: GIS), headquartered in Minneapolis, Minnesota, U.S.A. Visit www.progresso.com.

Contact:

Pam Becker
General Mills
763-764-2470

Melissa Skabich
Coyne PR
973-316-1665