News

News Releases

Nov 24, 2009

Box Tops Marketplace® a One-Stop Online Shop to find Holiday Gifts and Give Back

1463935903881637
Aa
cJ0df%2fjVF2oaKQsokOYkyy7c6Jn87pMPIZT3ihgrZQCfUBFUwrKoqIAt06ncDkLL9kMJhzYfa17A7G03rLI4pE43BH4XLqTnF5JHGVWkpixxrH9OCbuntJ2v6AQBPElVSQvapvQlUt48RziE6J425mvBf7LJ05jaZPkBraEs2qqtcl2p20wmvyW9hU5v0ZaXvDNquK5ybtZHbsCU%2fLCVmC2JrkFYA1m2b0%2fj0cUmOl0gK3TbidhmT3ffxI3wDpfa%2bnHgnP3Lj2nXRaFxm%2faWhNW1%2bCqt8vOLpPHT6wXtgco%3d
R_d52afa1a5c144d4db080e0c27aa33881
o_6ps4jeh3ai


The Box Tops for Education® Online Shopping Mall Makes Gift Selection Easy Through Interest Profiles and Helps Stretch Holiday Dollars by Giving Back to Schools

Box Tops for Education is making this year’s holiday shopping easier and more rewarding through the introduction of its newly enhanced Marketplace (www.btfe.com/marketplace). More than 120 popular online retailers have partnered with the fundraising program to donate a percentage (up to 15 percent) of each purchase made through the Box Tops Marketplace to schools enrolled in Box Tops for Education. Holiday gift selection also is made simpler through the site’s new holiday gift guide, providing gift suggestions for everyone on your list, organized by kid or adult and by hobbies—from the gamer to the princess to the book worm.

“With as much joy as the holidays bring, this can be a stressful time for shoppers who are trying to find the perfect gifts, without spending countless hours driving from store to store or scouring malls and Web sites,” said Kimmra Hingher, Box Tops for Education Manager. “The Box Tops Marketplace is a one-stop destination to easily navigate your favorite stores and to find gifts that match your family and friends’ areas of interest.  It’s a win/win situation for parents, as every purchase is also a gift for your school to help support your child’s education.”

As shoppers look to stretch their dollars this holiday season, the Box Tops Marketplace provides an opportunity to give back without spending extra. Last year, comScore estimated $846 million was spent in e-commerce purchases on CyberMonday, and experts anticipate that figure will increase this year. “If online shoppers simply shopped where they normally would shop on CyberMonday, but through the Box Tops Marketplace, we could earn millions for our kids’ schools in just one day,” added Hingher.  Each participating Box Tops for Education school can earn up to $20,000 per year through the Box Tops Marketplace.

Some of the participating Marketplace retailers include: Target; Walmart; Kmart; Shutterfly; Overstock.com; Nordstrom; The Home Depot; Circuit City; Best Buy; Sears; JC Penney; Victoria’s Secret; Kohl’s; Old Navy; Gap; FAO Schwarz; Disney Store; Barnes & Noble; Harry & David; Lillian Vernon; FTD; The Red Envelope; 1-800-FLOWERS; Crate and Barrel; Under Armour; The Container Store and Avon.

Shoppers can sign up to receive exclusive deals and discounts through a Box Tops Marketplace email.  Followers of Box Tops for Education on Twitter (www.twitter.com/btfe) and fans of the program on its Facebook page (www.facebook.com/BoxTopsForEducation) will also have access to special offers throughout the holiday shopping season.

In addition, Box Tops for Education is giving away a gift a day for 30 days, from November 16 to December 15, 2009.  Registered users of www.btfe.com can enter each day for a chance to win a gift basket filled with a gift card to use at the Box Tops Markeplace, learning supplies from the new My Class Essentials™ classroom registry (www.myclassessentials.com) and a selection of favorite Box Tops products.

About Box Tops for Education
America’s schools have earned more than $300 million through Box Tops for Education since the program started in 1996. Thousands of schools have used that cash to purchase items such as computers, library books, art supplies, and playground equipment. Schools can earn up to $80,000 per year, to spend on anything they choose, by clipping Box Tops coupons from hundreds of products, shopping online through the Box Tops Marketplace and Reading RoomSM, and purchasing items from My Class Essentials registries. To learn more about the program, visit www.btfe.com.


For More Information, Contact:

Shera Balgobin
General Mills
(763) 293-1212
shera.balgobin@genmills.com

OR,

Sara Sloan
PainePR
(949) 809-6856
ssloan@painepr.com