Delivering millions of whole grain servings for consumers around the world every day.
Whole grain has a powerful package of health-promoting nutrients like vitamins, minerals, antioxidants and fiber that can play an important role in reducing risk of chronic disease.
Ninety-five percent of Americans still aren’t eating enough whole grain.1
General Mills is working to change that.
All Big G cereals have at least 10 grams of whole grain per serving.
More than 20 Big G cereals have at least 16 grams. That's about a third of the 48 grams recommended daily.
This mom helped to put more whole grain into your diet. It wasn't easy.
All global cereal brands offered by our Cereal Partners Worldwide joint venture (with Nestlé) also now have at least 8 grams of whole grain per serving.
But whole grain isn’t limited to cereal.
It is also found in General Mills’ grain-based snacks, Betty Crocker’s Suddenly Grain Salad, and a range of breakfast products we offer to K-12 U.S. schools.
The conversion of our entire Big G cereal line to deliver the added benefits of whole grain was the single biggest health-driven product improvement in the history of our company.
1 U.S Department of Health and Human Services and U.S. Department of Agriculture Dietary Guidelines for Americans, 2010. 7th edition, Washington DC: U.S. Government Printing Office.