Our Health Metric measures improvements to existing U.S. products and encourages development of new U.S. products with strong nutrition profiles.
General Mills measures our health profile improvements using a “Health Metric” - a corporate initiative developed by the General Mills Bell Institute of Health and Nutrition in 2005 - to quantify and encourage the company’s progress on nutrition and health improvements.
The Health Metric measures improvements to our existing U.S. products and encourages development of new U.S. products with strong nutrition profiles. Within the past several years, we have expanded our efforts globally.
Since 2005, more than 1,000 of our U.S. retail products have met Health Metric criteria.