Mission and values

For nearly 150 years, General Mills has been nourishing lives.

In the early days, that meant producing flour from America’s heartland to feed a hungry, westward-expanding nation. Over time, it centered on making convenient, ready-to-eat breakfast cereals that provided nutrition to tackle the day.

Today, we’re nourishing lives in more than 100 countries with products that make life healthier, easier and richer.

We’re with you at the family dinner table … on a nature trail … or at a special celebration.

We’re also there with you in communities across America and around the world.

Nourishing Lives is our mission.

Our values, outlined below, help us achieve this mission.

general mills values poster