Company

Brand heritage

His first words were “Hi! I’m Poppin’ Fresh, the Pillsbury Doughboy.” 

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He was born in Chicago in 1965. But raised in Minneapolis.

Learn a little more about Betty Crocker, the Pillsbury Dougboy and a few of our other famous names.

What a doll

Personifying freshness and quality, the success of the Pillsbury Doughboy led to a Poppin’ Fresh doll, which became one of the fastest-selling dolls in 1972. (PDF)

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Betty 1.0

She was created in 1921, but Betty Crocker didn’t meet her public until 1936, when an artist was commissioned to create her likeness. (PDF)

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Quick indeed

Bisquick was a revolutionary product in 1931. Never had a baking pre-mix appeared on grocery shelves. Of course, consumers loved it, and Bisquick remains the category leader today.

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A very long history

The story of Pregresso began in the late 1800s in the small Sicilian village of Salemi.

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Fifty years of cones

Bugles, the first cone-shaped corn snack, debuted in 1964. Daisy*s, Buttons, Bows (1967) and Whistles (1968) would follow.

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