Company

Brand heritage

His first words were “Hi! I’m Poppin’ Fresh, the Pillsbury Doughboy.” 

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He was born in Chicago in 1965. But raised in Minneapolis.

Learn a little more about Betty Crocker, the Pillsbury Dougboy and a few of our other famous names.

What a doll

Personifying freshness and quality, the success of the Pillsbury Doughboy led to a Poppin’ Fresh doll, which became one of the fastest-selling dolls in 1972. (PDF)

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The red spoon that changed Betty Crocker

Betty Crocker’s signature red spoon debuted in 1954 – and it has been an icon for the brand since.

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Did ya' hear the one about the traveling salesman?

A hungry General Mills salesman named Carl Smith was on that train to San Francisco. A clever cook soon produced hot biscuits for him

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A very long history

The story of Pregresso began in the late 1800s in the small Sicilian village of Salemi.

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Fifty years of cones

Bugles, the first cone-shaped corn snack, debuted in 1964. Daisy*s, Buttons, Bows (1967) and Whistles (1968) would follow.

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