Consumers Inquires:

Consumer Service Center


Archives Department

General Mills

Number One General Mills Boulevard

Golden Valley, MN 55426


9:30 a.m. – 2:30 p.m. Monday

9:30 a.m. – 4:30 p.m. Tuesday, Wednesday, Thursday

9:30 a.m. – 12:00 p.m. Friday

Appointments are recommended.

Research requests

The Archives staff will conduct an initial 15-minute search for each request, and provide you with results.

  • Make a request by calling the Consumer Service Center at 1-800-248-7310.
  • There is a charge for research beyond 15 minutes.
  • Lead time should be scheduled into your request.vintage gold medal coupon

Archive materials remain in the Archives; they do not circulate. 

Contact the Archives department to request a visit if you are a researcher.

Consumer Inquires:
Consumer Service Center


miller with wheel

General Mills timeline

Through the years (PDF) Go
pillsbury doughboy

Charmin' characters

Hi! I’m Poppin’ Fresh. Go
screenshoot wheaties football film

Early Altman

Director cut his teeth on Wheaties Go
man with briefcase art piece

World HQ art

The stories behind the work Go