It's the signature of the Yoplait brand. The Little Flower is recognizable around the world.
It all began in 1964, when 100,000 French farmers merged their regional dairy co-ops and began selling their product nationally.
Today, Yoplait operates in almost 50 territories, with more than 2,500 different products.
Yoplait France website
Affectionately known as the 'little flower', Yoplait has proven itself to be a brand associated with the taste French consumers have for healthy, tasty, practical, nutritional yogurt.
More than 100,000 French dairy farmers couldn’t go wrong when they banded together in 1964 to create the dairy cooperative that became Yoplait.