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Nature Valley

Pioneers.

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Nature Valley created the granola bar category in 1975.

Much has changed in nearly four decades.

One thing hasn’t.

No matter how many new flavors we create, be assured that with Nature Valley you’re always getting The Taste Nature Intended.

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Product and nutrition details

Nature Valley website

On a mission

We love the great outdoors. And our partners share our mission: #GetOutThere.

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It's a 'wow'

Nature Valley Trail View now brings a vivid National Parks experience to mobile devices.

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