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General Mills
Big G Cereals

General Mills cereal is on a journey to always be better.

That's why we committed to removing artificial flavors and colors from artificial sources across all of your favorite cereals.

 

boy looking at big g cereal packages such as honey nut cheerios and chex

Kids don't know how to act fake, and we’re learning to be more like them. Removing the artificial flavors and colors from our cereal so you can enjoy the cereals you love even more. Cereal as Real as Kids. 

 

Cereal team celebrates milestone  (A Taste of General Mills blog, Jan. 19, 2016)

Cereal campaign highlights parent promises (A Taste of General Mills blog, Nov 18, 2015)

Our journey

Your family wants great tasting, nutritious food. For quite some time, we've worked to give you that.

father, daughter at table with cereal, love cereal again written in script on image

We're always listening to people like you

Lately we’ve heard that artificial ingredients aren’t what you are looking for in your cereal today.

And the good news is…

Ninety percent of our cereals today are made without artificial flavors or colors from artificial sources, and have been that way for a long time

We’re working  to remove those ingredients from the rest of our cereals.

Also ...

  • We made whole grain the first ingredient in all Big G cereals
  • We continue to lower sugar in our family favorite cereals
  • We do not use high fructose corn syrup

all big g cereals have at least 10 grams of whole grain per serving

It’s a marathon. Not a sprint.

Changing our products takes time because our goal is to deliver the best cereals with the great taste your family loves.

For example, there’s less sugar in your family’s cereal today. We began that work in 2007.

 
General Mills cereals sugar reduction graphic

A big committment from Big G cereal (A Taste of General Mills blog, June 22, 2015)

 


You asked

What is changing about my cereal? 
We are removing artificial flavors and colors from artificial sources from the rest of our cereals. Today, 90 percent of our cereals are free from artificial flavors and colors from artificial sources. For delicious flavors, Cinnamon Toast Crunch uses real cinnamon, Cocoa Puffs & Reese’s Puffs use real cocoa, and Honey Nut Cheerios uses real honey. And for fun colors, Trix and Fruity Cheerios use extract from blueberries, purple carrots, and turmeric.

Will it taste or look different?
Our goal is to maintain the great taste you love in our products today. The majority of our cereals will look the same, while a few will look slightly different as we remove colors from artificial sources.

Which cereals are changing and when?
Most recently, we released four new cereal recipes made without artificial flavors and colors from artificial sources, including Basic 4, Cookie Crisp, Raisin Nut Bran and French Toast Crunch, and can be found on shelves nationwide.

With these new recipes, now 90 percent of General Mills Cereal is free from artificial flavors and colors from artificial sources. 

All Chex Cereals

All Kix Cereals

All Cascadian Farm Cereals

Cheerios

Cheerios + Ancient Grains

Cheerios Protein Oats & Honey

Chocolate Cheerios

Banana Nut Cheerios

Frosted Cheerios

Fruity Cheerios


Honey Nut Cheerios

Honey Nut Cheerios Medley Crunch

Multi Grain Cheerios

Multi Grain Cheerios Peanut ButteR

Basic 4

Cinnamon Toast Crunch

Chocolate Toast Crunch

Cocoa Puffs

Cookie Crisp

Dora The Explorer Cereal

Fiber One Original

French Toast Crunch

Fiber One Nutty Clusters & Almonds

Golden Grahams

Raisin Nut Bran

Reese’s Puffs

SpongeBob SquarePants Cereal

Total Whole Grain

Total Raisin Bran

Trix

Wheaties

What ingredients are you removing? What ingredients are you using instead?
We are removing artificial flavors and colors from artificial sources. Instead, we will be using ingredients like fruit and vegetable juice and spice extracts for color and natural flavors like vanilla.

Is your food safe to eat?

Yes. All colors or flavors we use are approved by global food safety agencies.