Big G Cereals
General Mills cereal is on a journey to always be better.
That's why we committed to removing artificial flavors and colors from artificial sources across all of your favorite cereals.
Kids don't know how to act fake, and we’re learning to be more like them. Removing the artificial flavors and colors from our cereal so you can enjoy the cereals you love even more. Cereal as Real as Kids.
Cereal team celebrates milestone (A Taste of General Mills blog, Jan. 19, 2016)
Cereal campaign highlights parent promises (A Taste of General Mills blog, Nov 18, 2015)
Your family wants great tasting, nutritious food. For quite some time, we've worked to give you that.
We're always listening to people like you
Lately we’ve heard that artificial ingredients aren’t what you are looking for in your cereal today.
And the good news is…
Ninety percent of our cereals today are made without artificial flavors or colors from artificial sources, and have been that way for a long time
We’re working to remove those ingredients from the rest of our cereals.
- We made whole grain the first ingredient in all Big G cereals
- We continue to lower sugar in our family favorite cereals
- We do not use high fructose corn syrup
It’s a marathon. Not a sprint.
Changing our products takes time because our goal is to deliver the best cereals with the great taste your family loves.
For example, there’s less sugar in your family’s cereal today. We began that work in 2007.
A big committment from Big G cereal (A Taste of General Mills blog, June 22, 2015)
What is changing about my cereal?
We are removing artificial flavors and colors from artificial sources from the rest of our cereals. Today, 90 percent of our cereals are free from artificial flavors and colors from artificial sources. For delicious flavors, Cinnamon Toast Crunch uses real cinnamon, Cocoa Puffs & Reese’s Puffs use real cocoa, and Honey Nut Cheerios uses real honey. And for fun colors, Trix and Fruity Cheerios use extract from blueberries, purple carrots, and turmeric.
Will it taste or look different?
Our goal is to maintain the great taste you love in our products today. The majority of our cereals will look the same, while a few will look slightly different as we remove colors from artificial sources.
Which cereals are changing and when?
Most recently, we released four new cereal recipes made without artificial flavors and colors from artificial sources, including Basic 4, Cookie Crisp, Raisin Nut Bran and French Toast Crunch, and can be found on shelves nationwide.
With these new recipes, now 90 percent of General Mills Cereal is free from artificial flavors and colors from artificial sources.
All Chex Cereals
All Kix Cereals
All Cascadian Farm Cereals
Cheerios + Ancient Grains
Cheerios Protein Oats & Honey
Banana Nut Cheerios
Honey Nut Cheerios
Honey Nut Cheerios Medley Crunch
Multi Grain Cheerios
Multi Grain Cheerios Peanut ButteR
Cinnamon Toast Crunch
Chocolate Toast Crunch
Dora The Explorer Cereal
Fiber One Original
French Toast Crunch
Fiber One Nutty Clusters & Almonds
Raisin Nut Bran
SpongeBob SquarePants Cereal
Total Whole Grain
Total Raisin Bran
What ingredients are you removing? What ingredients are you using instead?
We are removing artificial flavors and colors from artificial sources. Instead, we will be using ingredients like fruit and vegetable juice and spice extracts for color and natural flavors like vanilla.
Is your food safe to eat?
Yes. All colors or flavors we use are approved by global food safety agencies.