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General Mills cereals

The journey continues

Your family wants great tasting, nutritious food. For quite some time, we've worked to give you that.

timeline of general mills health improvements

We’re always listening to people like you

Lately we’ve heard that artificial ingredients aren’t what you are looking for in your cereal today.

And the good news is…

Sixty percent of our cereals today are made without artificial flavors or colors from artificial sources, and have been that way for a long time

We’re working  to remove those ingredients from the rest of our cereals.

Also ...

  • We made whole grain the first ingredient in all Big G cereals
  • We continue to lower sugar in our family favorite cereals
  • We do not use high fructose corn syrup
all big g cereals have at least 10 grams of whole grain per serving 

It’s a marathon. Not a sprint.

Changing our products takes time because our goal is to deliver the best cereals with the great taste your family loves.

For example, there’s less sugar in your family’s cereal today. We began that work in 2007.

 
General Mills cereals sugar reduction graphic

A big committment from Big G cereal (A Taste of General Mills blog, June 22, 2015)


You asked

What is changing about my cereal?
We are removing artificial flavors and colors from artificial sources from the rest of our cereals. Today, more than 60 percent of our cereals, like Cinnamon Toast Crunch and Cheerios, are already free of artificial flavors or colors from artificial sources. They’ve been that way for a long time. For the rest of our cereals, we will be using fruit and vegetable juice and spice extracts for color and natural flavors like vanilla.

Will it taste or look different?
Our goal is to maintain the great taste you love in our products today. The majority of our cereals will look the same, while a few will look slightly different as we remove colors from artificial sources.

Which cereals are changing and when?
The good news is that today more than 60percent of our cereals are already made without artificial flavors and colors from artificial sources and will not be changing.  For the rest of our cereals, we will continue to update this page with details around which cereals are changing and when.

These cereals are currently made without artificial flavors or colors from artificial sources.

Cheerios
Honey Nut Cheerios
Honey Nut Cheerios Medley Crunch
Multi Grain Cheerios
Multi Grain Cheerios Peanut Butter
Cheerios + Ancient Grains
Cheerios Protein Cinnamon Almond
Cheerios Protein Oats & Honey
Banana Nut Cheerios
Cinnamon Toast Crunch
Chocolate Toast Crunch
SpongeBob SquarePants Cereal
Dora The Explorer Cereal
Fiber One Original
Fiber One Nutty Clusters & Almonds
Total Whole Grain
Total Raisin Bran
Wheaties
All Chex Cereals
All Kix Cereals
All Cascadian Farm Cereals 

What ingredients are you removing? What ingredients are you using instead?
We are removing artificial flavors and colors from artificial sources. Instead, we will be using ingredients like fruit and vegetable juice and spice extracts for color and natural flavors like vanilla.

Is your food safe to eat?
Yes. All colors or flavors we use are approved by global food safety agencies.