Brands

Big G cereals

All Big G cereals are made with whole grain. Why?

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Whole grains deliver vitamins, minerals, fiber and other nutrients.

That’s important, because the 2010 Dietary Guidelines recommend getting more whole grain into your diet.

There are dozens of offerings from Big G, including Cinnamon Toast Crunch, Cheerios, Chex, Lucky Charms, Kix, Trix, Wheaties and Total.


general mills graphic key nutrients in cereal  based on NHANES

Back in '60 . . .

"Big G" was first used in 1960. General Mills cereal packages featured a new design built around “Goodness.” A white triangle was the focal point for the letter “G.”

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Lotta good in a little bowl

Whole grain. Fiber. Reduced sugar and sodium. No wonder frequent cereal eaters tend to have healthier body weights.

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