Betty Crocker

betty crocker

Since 1921, families have created convenient, delicious meals and easy-to-make, great-tasting desserts with Betty Crocker products.

Betty Crocker leads the way in more than a dozen worldwide markets with dessert mixes, frostings and convenient meals – such as the Helper line of meal starters and side dishes, and microwavable dishes from Bowl Appétit!

And although Betty might be a historical icon, she embraces new technology. Learn about the Betty Crocker Cookbook iPad application.



The biggest 'Big Red'

The 11th edition of the Betty Crocker Cookbook exceeds 1,500 recipes. betty crocker cookbook 2011

The first Betty

She was created in 1921, but Betty Crocker didn’t meet her public until 1936, when an artist was commissioned to create her likeness.

1936 betty crocker image with "her" signature
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Product and nutrition details

For all Betty Crocker products. Go
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Product locator

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Expertise from our kitchen to yours. Go
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Sign of the times

Classic lettering resurfaces Go