General Mills is proud of its “Goodness Corner™” innovation.

The Goodness Corner provides a clear, icon-based information system to help consumers quickly understand the nutrition or content benefits of products. This system is based on criteria established by the U.S. Food and Drug Administration for labeling regulation and potential claims.

Here are the Goodness Corner icons – and what they communicate:

	Fat free – Contains fewer than 0.5 grams of fat per serving
	Low fat – Contains 3 grams or less of fat per serving or per 50 grams if serving size is 30 grams or less
	Vitamins & minerals – Contains “good source” (at least 10% of the Daily Value per serving) of the number of vitamins & minerals indicated on the icon
	100% vitamins & minerals – Contains 100% of the Daily Value per serving of the number of vitamins & minerals indicated on the icon
	Good source of calcium – Contains at least 10% of the Daily Value of calcium per serving
	Excellent source of calcium – Contains at least 20% of the Daily Value of calcium per serving
	Good source of fiber – Contains at least 2.5 grams of fiber per serving or 10% of the Daily Value per serving
	Excellent source of fiber – Contains at least 5 grams of fiber per serving or 20% of the Daily Value per serving
	Good source of iron – Contains at least 10% of the Daily Value of iron per serving
	Excellent source of iron – Contains at least 20% of the Daily Value of iron per serving
	Can help lower cholesterol – Product can help lower cholesterol as part of a heart-healthy diet. See packages for details.
	Helps reduce the risk of heart disease – Product may reduce the risk of heart disease as part of a heart-healthy diet. See packages for details.
	Good source of whole grain – Contains at least 8 grams of whole grain per serving*
	Excellent source of whole grain – Contains at least 16 grams of whole grain per serving*
	Grams of sugar – Contains the number of grams of sugar indicated on the icon
	Good source of protein – Contains at least 5 grams of high-quality protein per serving, or 10% of the Daily Value per serving
	Excellent source of protein – Contains at least 10 grams of high quality protein per serving, or 20% of the Daily Value per serving
	Net carbs – Contains the number of grams of net carbs per serving indicated on the icon
	Calorie statement – Contains the number of calories per serving indicated on the icon
	Naturally fat free – Contains fewer than 0.5 grams of fat per serving without the benefit of special processing, alteration, formulation or reformulation to lower fat content
	Naturally low fat – Contains 3 grams or less of fat per serving or per 50 grams if serving size is 30 grams or less. There is no special processing, alteration, formulation or reformulation to lower fat content.
	Low saturated fat – Contains 1 gram or less of saturated fat per serving, and 15% or fewer calories are from saturated fat
	Low cholesterol – Contains 20 milligrams or less of cholesterol per serving or per 50 grams if serving size is 30 grams or less. It must also contain 2 grams or less of saturated fat per serving.
	Good source of vitamin C – Contains at least 10% of the Daily Value of vitamin C per serving
	Excellent source of vitamin C – Contains at least 20% of the Daily Value of vitamin C per serving
	Excellent source of vitamin A – Contains at least 20% of the Daily Value of vitamin A per serving

* U.S. Dietary Guidelines recommend eating at least 48 grams of whole grain per day.