In addition to broad efforts such as breast cancer research and diabetes awareness, we support regional initiatives, such as Colorado's push for more physical activity at school, work and home.

We work hard to be part of the solution toward healthy lifestyles.

General Mills also knows nutritional information can be confusing – or boring. So we created the Web site EatBetterAmerica.com for straightforward health information from experts.

Whether we are supporting health and nutrition research or increasing the number of whole grain servings to consumers by converting all General Mills Big G cereal products to whole grain, our health initiatives demonstrate a continuing commitment to consumers' health.