Communicating the health benefits and nutritional content of our products can help consumers.

We launched the easy-to-read, icon-based "Goodness Corner" in 2004 to communicate important product benefits.

That information is on the package – right up front.

This system is based on criteria established by the U.S. Food and Drug Administration for labeling regulation and potential claims.

	Fat free – Contains fewer than 0.5 grams of fat per serving.
	Low fat – Contains 3 grams or less of fat per serving or per 50 grams if serving size is 30 grams or less.
	Vitamins and minerals – Contains "good source" (at least 10 percent of the Daily Value per serving) of the number of vitamins and minerals indicated on the icon.
	100 percent Vitamins and Minerals – Contains 100 percent of the Daily Value per serving of the number of vitamins and minerals indicated on the icon.
	Good source of calcium – Contains at least 10 percent of the Daily Value of calcium per serving.
	Excellent source of calcium – Contains at least 20 percent of the Daily Value of calcium per serving.
	Good source of fiber – Contains at least 2.5 grams of fiber per serving, or 10 percent of the Daily Value per serving.
	Excellent source of fiber – Contains at least 5 grams of fiber per serving, or 20 percent of the Daily Value per serving.
	Good source of iron – Contains at least 10 percent of the Daily Value of iron per serving.
	Excellent source of iron – Contains at least 20 percent of the Daily Value of iron per serving.
	Can help lower cholesterol – Product can help lower cholesterol as part of a heart-healthy diet. See packages for details.
	Helps reduce the risk of heart disease – Product may reduce the risk of heart disease as part of a heart-healthy diet. See packages for details.
	Good source of whole grain – Contains at least 8 grams of whole grain per serving*.
	Excellent source of whole grain – Contains at least 16 grams of whole grain per serving*.
	Grams of sugar – Contains the number of grams of sugar indicated on the icon.
	Good source of protein – Contains at least 5 grams of high-quality protein per serving, or 10 percent of the Daily Value per serving.
	Excellent source of protein – Contains at least 10 grams of high-quality protein per serving, or 20 percent of the Daily Value per serving.
	Net carbs – Contains the number of grams of net carbs per serving indicated on the icon.
	Calorie statement – Contains the number of calories per serving indicated on the icon.
	Naturally fat free – Contains fewer than 0.5 grams of fat per serving without the benefit of special processing, alteration, formulation or reformulation to lower fat content.
	Naturally low fat – Contains 3 grams or less of fat per serving or per 50 grams if serving size is 30 grams or less. There is no special processing, alteration, formulation or reformulation to lower fat content.
	Low saturated fat – Contains 1 gram or less of saturated fat per serving, and 15 percent or fewer calories are from saturated fat.
	Low cholesterol – Contains 20 milligrams or less of cholesterol per serving or per 50 grams if serving size is 30 grams or less. It must also contain 2 grams or less of saturated fat per serving.
	Good source of vitamin C – Contains at least 10 percent of the Daily Value of vitamin C per serving.
	Excellent source of vitamin C – Contains at least 20 percent of the Daily Value of vitamin C per serving.
	Excellent source of vitamin A – Contains at least 20 percent of the Daily Value of vitamin A per serving.

* U.S. Dietary Guidelines recommend eating at least 48 grams of whole grain per day.