We introduced Nature Valley granola bars as demand for natural snacks gained momentum in the 1970s – which single-handedly created this segment of snack foods.
General Mills also delivers in other snack categories, with brands such as Fruit Roll-Ups fruit-flavored snacks, Pop Secret microwave popcorn, and Bugles corn snacks.
We also market a signature party mix. The original recipe for made-at-home Chex Mix debuted in 1953. Today, we package this delicious blend of Chex cereal, stir-ins and spices that are a tradition at holidays and a family-pleaser anytime.
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